Issues

Special Issue: The power of brands as intangible assets. Guest Editors: Francisco Guzmn, Temi Abimbola

Book Review

Fusion for Profit

Jim Dupree
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The Brand Bubble

Wei Hao
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The Truth about Creating Brands People Love

Kirk Hazlett
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Internal branding: a university's most valuable intangible asset

Rex Whisman
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Pricing information goods

Frank Linde
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One brand perception? Or many? The heterogeneity of intra‐brand knowledge

Oliver Koll; Sylvia von Wallpach
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Determinants of fashion store personality: a consumer perspective

Malaika Brengman; Kim Willems
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Customer and non‐customer perspectives for examining corporate reputation

Hamed M. Shamma; Salah S. Hassan
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Translating country‐of‐origin effects into prices

Ronald Drozdenko; Marlene Jensen
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Linking customer‐based brand equity with brand market performance: a managerial approach

Ahmed H. Tolba; Salah S. Hassan
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Editorial

Editorial

Richard C. Leventhal
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Guest editorial

Guest editorial

Francisco Guzman; Temi Abimbola
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