Issues

Special Issue: Branding and Society The Social, Cultural and Financial Impacts of Brands in the 21st Century. Guest Editors: Temi Abimbola, Ming Lim

Book Review

The New Community Rules: Marketing on the Social Web

David Mark Horowitz
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Trade‐Off: Why Some Things Catch on and Others Don't

Robert P. Jones
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Accidental Branding: How Ordinary People Build Extraordinary Brands

Catheryn Khoo‐Lattimore
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Architecture as brand: store design and brand identity

A.E. Kirby; A.M. Kent
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Exploring the relationship between corporate, internal and employer branding

Carley Foster; Khanyapuss Punjaisri; Ranis Cheng
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Innovative corporate social responsibility: the founder's role in creating a trustworthy corporate brand through “green innovation”

Tore Hillestad; Chunyan Xie; Sven A. Haugland
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Conceptualising the notion of corporate brand covenant

Olutayo Otubanjo; Temi Abimbola; Olusanmi Amujo
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Who endorses whom? Meanings transfer in celebrity endorsement

Elina Halonen‐Knight; Leila Hurmerinta
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Mapping the “roots” of the consumer's image‐in‐use of companies

Anne Rindell; Bo Edvardsson; Tore Strandvik
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The value‐relevance of corporate reputation during the financial crisis

Sascha Raithel; Petra Wilczynski; Matthias P. Schloderer; Manfred Schwaiger
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Editorial

Editorial

Richard C. Leventhal
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Guest editorial

Branding and society: the social, cultural and financial impacts of brands in the twenty-first century

Ming Lim; Temi Abimbola
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