Issues

Special issue 6th International Conference of the SIG on Brand, Identity, and Corporate Reputation of the Academy of Marketing. Guest Editors: Oriol Iglesias, Jatinder J. Singh, Mnica Casabay

Book Review

Marketing Accountability: How to Measure Marketing Effectiveness

Ana Isabel Canhoto
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Brand About. A Seriously Playful Approach for Passionate Brand‐Builders and Merchants

David Bishop
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Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) that Engage Customers and Ignite Your Business

Kirk Hazlett
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Key changes and challenges for brands in an uncertain environment

Oriol Iglesias; Jatinder J. Singh; Mònica Casabayó
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The role of brand images in consumer practices: uncovering embedded brand strength

Anne Rindell; Oskar Korkman; Johanna Gummerus
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Diffusing the boundaries between luxury and counterfeits

Linda Lisa Maria Turunen; Pirjo Laaksonen
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Antecedents of luxury brand purchase intention

Kuang‐peng Hung; Annie Huiling Chen; Norman Peng; Chris Hackley; Rungpaka Amy Tiwsakul; Chun‐lun Chou
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Operationalising brand heritage and cultural heritage

Ulla Hakala; Sonja Lätti; Birgitta Sandberg
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Sales force impact on B‐to‐B brand equity: conceptual framework and empirical test

Carsten Baumgarth; Lars Binckebanck
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Antecedents of brand preference for mobile telecommunications services

Ahmed Alamro; Jennifer Rowley
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Editorial

Editorial

Richard C. Leventhal
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