Issues

2011 Awards for Excellence

2011 Awards for Excellence

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Book Review

The Product Manager's Desk Reference

David Koranda
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Brand‐driven Innovation – Strategies for Development and Design

Eiren Tuusjärvi; Toni Ryynänen
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The Myth of the Ethical Consumer

Jayasankar Ramanathan
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“Outing” the supplier: implications for manufacturers and retailers

Erik L. Olson
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Divide and prosper? When partitioned prices make sense

Edwin Love
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Consumers' utilization of reference prices: the moderating role of involvement

Rajesh Chandrashekaran
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Revisiting perceptual fit in co‐branding applications

Kenneth Thompson; David Strutton
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The role of brand image congruity in Chinese consumers' brand preference

Jing Hu; Xin Liu; Sijun Wang; Zhilin Yang
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Transforming the nature and scope of new product development

Dennis Pitta; Elizabeth Pitta
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The influence of perceived risk on purchase intent – the case of premium grocery private label brands in South Africa

Justin Beneke; Anne Greene; Inge Lok; Kate Mallett
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Editorial

Editorial

Richard C. Leventhal
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