Issues

Special Issue: Brand equity: defining, measuring and managing brand equity. Guest Editors: Ravi Pappu, George Christodoulides

Guest editorial

Ravi Pappu; George Christodoulides
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The impact of corporate social responsibility on brand equity: consumer responses to two types of fit

Francisco Guzmán; Donna Davis
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Assessing brand equity in the luxury wine market by exploiting tastemaker scores

Amanda J. Blair; Christina Atanasova; Leyland Pitt; Anthony Chan; Åsa Wallstrom
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A comparison of brand equity strength across consumer segments and markets

Lara Stocchi; Rachel Fuller
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Brand awareness: revisiting an old metric for a new world

Jenni Romaniuk; Samuel Wight; Margaret Faulkner
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Brand skill: linking brand functionality with consumer-based brand equity

Mayoor Mohan; Fernando R. Jiménez; Brian P. Brown; Caley Cantrell
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The contribution of a brand spokesperson’s voice to consumer-based brand equity

Alice Zoghaib
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The asymmetric effect of portfolio and image abstractness

Jennifer L. Stoner; Carlos J. Torelli; Alokparna Basu Monga
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Consumer evaluations of trend imitation: brand equity, consumer attitudes and preference

Areti T. Vogel; Kittichai Watchravesringkan
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