... consumers are able to achieve luxury experiences even without exclusive service, as the informants attached meanings of luxury to second-hand luxury possessions, especially with regard to the symbolic value and authenticity of the product. However, the meaning of authenticity appears to be a double-edged...

...Cleopatra Veloutsou; George Christodoulides; Leslie de Chernatony Purpose The purpose of this paper is to identify the components of consumer‐based brand equity from the perspective of experts in brand management in the UK, Germany and Greece. Design/methodology/approach Data were collected...

... or the techno‐economic characteristics of the industry (Bomsel, 1995). However, a certain consensus is emerging about the major characteristics desired by the consumer of luxury brands. The common denominators are beauty, rarity, quality and price but also the existence of an inspirational brand endorsing...

..., the number of tones in a sogo, on consumers' willingness‐to‐pay for the associated brand. Design/methodology/approach A laboratory experiment was conducted to test hypotheses. Findings Findings suggest that the number of tones in a sogo systematically influences willingness‐to‐pay in a non‐linear...

...Timucin Ozcan; Daniel A. Sheinin Purpose The aim of this study is to better understand how consumers understand and judge multi‐attribute products that are perceived as either more or less complete in terms of feature coverage in a category. Complete products are used to reduce the need...

...Jiyoung Hwang; Jay Kandampully Purpose This study aims to investigate the roles of three emotional factors (self‐concept connection, emotional attachment, and brand love) in the context of younger consumer‐luxury brand relationships. Design/methodology/approach The main data collection...

...Hooman Estelami; Carlo Francis V. Raymundo Purpose The growing volume of consumer transactions in used products markets has given rise to strategic decisions made by sellers in the amount of information disclosed on usage‐based attributes – product attributes that quantify the degree by which...

... replacement behaviour and exploring design solutions” (Nicole van Nes). “Adjusting our metabolism: slowness and nourishing rituals of delay in anticipation of a post‐consumer age” (Alastair Fuad‐Luke). “Durability, function and performance” (Walter Stahl). Chapters 8‐10 look at public policy...

...Oriol Iglesias; Jatinder J. Singh; Mònica Casabayó; Anne Rindell; Oskar Korkman; Johanna Gummerus Purpose The present paper seeks to analyse the role of brand images in consumer practices for uncovering brand strength. Design/methodology/approach By employing a qualitative approach, data...

...Hans Martin Norberg; Natalia Maehle; Tor Korneliussen Purpose This paper seeks to examine the significance of various aspects of consumers' perception of a collective label as predictors for consumers' intention to buy the labelled item and willingness to pay for the label. Design/methodology...

...Rajesh Chandrashekaran Purpose This paper aims to investigate how consumers adjust their price expectations for brands in response to previously encountered prices. The effects of two distinct components of price history, focal and contextual, are examined. The focal component represents the role...

...Nizar Souiden; Frank Pons; Marie‐Eve Mayrand Purpose The pupose of this paper is to investigate consumers' behavior in emerging countries. In particular, it simultaneously assesses the effects of country image and country‐of‐origin's image on consumers' uncertainty, aspiration and purchasing...

...David Bishop Consumers Brand Community Michael B.   Beverland . Building Brand Authenticity. 7 Habits of Iconic Brands . New York, NY : Palgrave Macmillan, a division of St Martin's Press   2009 . 219 pp. Hardback Edited by Geoffrey P. LantosStonehill College...

...Sarah Maxwell; Lucette Comer Purpose The purpose of this paper is to isolate the effects of personal fairness (the consumer's evauation of the magnitude of the price) and the social fairness (the acceptability of the price given the social norms of the society). Design/methodology/approach...

... contradicting past findings by considering a situational factor (i.e. situational involvement) and a consumer personality factor (i.e. consumer innovativeness) as moderating factors for the effect of extension similarity on evaluation of brand extensions. Design/methodology/approach An experimental design...

... approach relied on participant observations, interviews with managers and consumers, and a netnography of an independent website used by Club Med members to exchange information, advice and other holiday tips. Findings Brand community members responded differently to the repositioning of the brand...

.... Findings Findings suggest that the effect of superior alignable differences on consumer evaluations of followers vs pioneers is moderated by two factors – the perceived fit between the parent brand and extensions, and order of market entry. High fit followers with superior alignable differences easily...

... sample of 348 young French consumers (aged from 19‐23) questioned about the brand Coca‐Cola, which enjoys strong awareness with that target. Findings All the nine personality traits of the Coca‐Cola brand studied in this research impact directly on at least one of the three relational consequences...

... three cultures tested. In addition, after creating price perception subscales, no significant differences emerge between Chinese, Japanese, and US consumers on value consciousness or price/quality schemas. Significant differences emerge on price consciousness, prestige sensitivity, and sales proneness...

... equation modeling to investigate the causal relationships among the four dimensions of brand equity and overall brand equity in the sportswear industry. The present study used a sample of 304 actual consumers from China's two largest cities, Beijing and Shanghai. Findings The findings conclude...