... Brand management Urban centres United States of America Branding is an essential tool in marketing strategy. Building strong brand perceptions is paramount for successful firms. Organizations attract and maintain customers by promoting value, image, prestige or lifestyle through their branding...

..., and purchase intent. © Emerald Group Publishing Limited 2012 Foreign‐name branding Chinese‐US consumers Country of origin Consumer behaviour China United States of America Brand awareness Individual perception Buying behaviour An executive summary for managers and executive...

... of his or her purchases; therefore, they are more likely to show off their social status through their consumption. China Culture Goods Internal reference price Price perception Services Structure equation modelling United States of America Pricing In recent years, there have been...

.... © Emerald Group Publishing Limited 2011 Brand acquisition Brand creation Brand portfolio management Brand strategy Brand management Portfolio investment Acquisitions and mergers United States of America An executive summary for managers and executive readers can be found...

... 2011 Retailers Brands Buying behaviour Customer loyalty United States of America An executive summary for managers and executive readers can be found at the end of this article. Building on the aforementioned American Marketing Association definition of a brand, a marketing...

... G. Nagler can be contacted at: mnagler@ccny.cuny.edu © Emerald Group Publishing Limited 2011 Pricing policy Uncertainty management Medicines Consumer behaviour United States of America Credence goods are products for which key characteristics may not be fully evaluated...

... management United States of America An executive summary for managers and executive readers can be found at the end of this article. One of the most visible themes in the marketing literature in recent years has been a merging of the research streams linking consumer‐based brand equity...

... the population is dispersed across a large geographic range, and even today most of the active distance education programs continue to be offered from states in the Midwest. © Emerald Group Publishing Limited 2011 Pricing Brands Distance learning E‐learning United States of America Business...

... as it measures actual shopping behavior. Russell Abratt can be contacted at: abratt@nova.edu © Emerald Group Publishing Limited 2011 Labelling Customer loyalty Retailing Brands Profits United States of America Store brand loyalty likely results in increased profits for retailers since...

... along with a picture of a digital camera and the brand name. © Emerald Group Publishing Limited 2011 Brands Brand mangement Consumer behaviour India Marketing strategy United States of America An executive summary for managers and executive readers can be found at the end...

... Group Publishing Limited 2010 Pricing Brands United States of America According to regulatory focus theory (1997), goals may be classified within two general categories: “ideals” (e.g., hopes and aspirations) and “oughts” (e.g. responsibilities and obligations) (Higgins, 1987 ; Pham...

... prices are evaluated in terms of consumers' everyday life decisions. Alfred C. Holden can be contacted at: holden@fordham.edu © Emerald Group Publishing Limited 2010 Pricing Housing Consumerism United States of America Perhaps surprisingly, well before marketing became an academic...

...@mnsu.edu © Emerald Group Publishing Limited 2009 Prices Measurement Consumers China Japan United States of America Since the US‐based multinationals, such as Coca‐Cola, McDonald's, IBM, and others, derive significant revenues from their international operations, the development...

... organizations wishing to build their corporate brand. Russell Abratt can be contacted at: abratt@huizenga.nova.edu © Emerald Group Publishing Limited 2009 Corporate branding Higher education Brands United States of America An executive summary for managers and executive readers can...

... Limited 2009 the stakeholders' experience; other forms of communication and symbolism about the corporation and its actions; and the comparison with other rival firms. Corporate image Stakeholder analysis Individual perception Customer behaviour United States of America...

.... Originality/value The paper provides concluding recommendations of a broad regulatory solution that pharmaceutical companies would probably oppose. Pharmaceutical products Generics Health insurance United States of America For the most part, pharmacological sleep aids are taken at bedtime. After...

... the problem or furthering the cause. Just as often, the individuals lack a business background robust enough to insure success. The non‐profit = non‐business divide has existed for years. © Emerald Group Publishing Limited 2009 Product management Non‐profit organizations United States...

... development Innovation Brands Case studies United States of America When textbooks cover the new product development process, authors usually cover each stage and convey the idea that companies work stage by stage from beginning to end. That view may be understandable since it is the professor's job...

... development Brand equity Wines United States of America Many countries produce high quality wines. Countries like France, Chile, Argentina, Romania and Germany are arguably the most well known. The USA is a significant wine producer and most individuals recognize that grapes grown in California...

..., customer service, community service, environmental issues, which restaurants serve it, and which celebrity drinks it. © Emerald Group Publishing Limited 2006 Brand equity Wines Customer service management Youth Individual psychology United States of America An executive summary...