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Keywords: Business-to-business services
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2026) 40 (6): 836–861.
Published: 09 January 2026
... that could have appeared to influence the work reported in this paper. 20 04 2025 02 10 2025 09 12 2025 10 12 2025 © 2025 Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Service innovation Trust Business-to-business services...
Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2025) 39 (9): 1266–1280.
Published: 21 October 2025
... of products or services for a price. According to Grönroos (2011) , the customer is the value creator – a concept central to value-in-use, in which value is created while the customer is using the product or service. Value co-creation Business-to-business services Professional services Case study...
Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2024) 38 (10): 17–31.
Published: 28 June 2024
.... Service innovation Industry Business-to-business services Case study method Circular economy Responsible consumption and production (SDG 12) Innovation and infrastructure (SDG 9) Circular economy (CE) principles are important for environmental and economic performance benefits...
Includes: Supplementary data
Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2022) 36 (6): 800–812.
Published: 25 November 2021
... Reciprocity Reputation Ambition Uncertainty Co-creation Corporate image Qualitative research Service processes Business-to-business services Relationship marketing has underpinned recent studies which have propelled field work towards the sponsored organisations’ side of the service...
Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2021) 35 (5): 617–633.
Published: 08 February 2021
... Business-to-business services Catherine Johnson can be contacted at: catherine.johnson3@utoledo.edu 21 11 2019 09 09 2020 19 11 2020 24 12 2020 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only This paper aims to focus...
Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2021) 35 (4): 412–427.
Published: 04 December 2020
... of industrial services and to propose a framework for the smart industrial services system. Business-to-business services Service systems Technology and service Service innovation Service ecosystem Co-creation According to SDL (Service-Dominant Logic), there is a new dominant logic...
Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2020) 34 (1): 78–86.
Published: 09 January 2020
... Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Qualitative research Ethnography Business-to-business services Customer engagement Customer experience Participant observation Lived experiences Service research is expanding at a rapid pace...
Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2019) 33 (1): 73–87.
Published: 05 April 2019
... 2018 14 11 2018 20 11 2018 28 11 2018 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Service innovation Qualitative research New service development Business-to-business services Service infusion Modularization...
Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2017) 31 (7): 784–798.
Published: 12 October 2017
... climate, internal service quality and employee performance, by showing that internal service quality mediates the influence of service climate on employee performance. Business-to-business services Service climate Interdependence Independence Internal service quality Service-profit chain...
Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2017) 31 (2): 85–103.
Published: 10 April 2017
... Publishing Limited Licensed re-use rights only Innovation Business-to-business services Commitment Service co-creation In a complex, global service economy, featuring wide ranges of offerings, co-creating new services with customers can offer a competitive advantage (Alam, 2002). Firms...
