...Rıfgı Buğra Bağcı; Arch G. Woodside Purpose This study aims to investigate the drivers of consumer willingness-to-pay-more ( WTPM ) for e-grocery services. Using both symmetric and asymmetric modeling, the study examines how four factors – proactive customer orientation, value co-creation...

... only Phygital experience Generation Z Museum Museum engagement Experiential marketing Cultural consumption Service innovation Immersive technology The experiential marketing mix (7es) Co-creation Culture Customer engagement In the past 20 years, the term “phygital” has come...

... value co-creation, asymmetrical empowerment (caregiver gains agency while recipient well-being stalls), passive cooperation and symmetrical value co-destruction. They suggest that caregiver enablement is necessary but not sufficient for positive well-being outcomes; caregiver empowerment and family...

... lens to reconceptualize convenience to reflect the evolving nature of customers’ preferences for convenience and active roles in co-creation processes.to use Design/methodology/approach The reconceptualization was based on theoretical deductive and empirical inductive approaches. A survey...

... experts, government representatives and customers. Sessions followed five phases: challenge identification, ideation, proposition development, validation and feedback, using tailored co-creation tools. Data sources, including tool templates, observation notes and transcripts, were triangulated...

..., reconceptualization of service theories to center disability experiences and examination of power imbalances in co-creation processes. Practical implications Service organizations must move beyond compliance to integrate disabled users as co-designers throughout development processes, recognize accessibility...

... derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this licence maybe seen at Link to the terms of the CC BY 4.0 licence. Age cohorts Co-creation Customer experience Well-being...

... 24 01 2024 28 01 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Service innovation Service design Employees Co-creation Proxies Transformative service mediator Transformative service design Norwegian Research Council...

.... While co-created service design has proven valuable in transforming some service industries, its application to the health-care industry is not well understood. This study aims to examine how health consumers are involved in health-care service co-creation. Design/methodology/approach The study...

.... Findings The findings identify key value co-creation sustainable practices at the meso level that facilitate the function of the service ecosystem to create well-being outcomes. Value co-creation practices include – embedding a sustainable ethos; implementing sustainable strategies that embrace innovation...

...Mikèle Landry; Olivier Furrer In the following sections, we present the conceptual background, methodology and results of our systematic review. Based on these findings, we propose a conceptual framework of well-being co-creation across the different levels of service ecosystems, focusing...

... Co-creation Charities and non-profits Non-profit organizations (hereafter NPOs) need resources to successfully achieve organizational goals and fulfill their mission. Such resources come from fundraising, which is assumed as an outcome of NPO activities (Shah and George, 2021). Among...

... recommendations for service marketers to resolve barriers to service equality and enhance strengths-based approaches to value co-creation. Underpinned by a strengths-based approach, the authors contribute towards an agenda of sustainable transformative services. Although considerable research reviews...

... for animal companions is rather scarce and there is a lack of empirical research regarding the individual value co-creation activities of caregiving customers (owners), who use services for and with their animal companion and serve as mediators in service interactions with the service provider. Hence...

... Reciprocity Reputation Ambition Uncertainty Co-creation Corporate image Qualitative research Service processes Business-to-business services Relationship marketing has underpinned recent studies which have propelled field work towards the sponsored organisations’ side of the service...

...Per Echeverri Purpose Contemporary service and marketing research on value co-creation and value co-destruction assume a one-dimensional view on value, ranging from positive value co-creation, alignment and high value to negative value co-destruction, misalignment and low value. This limitation...

... of marketplace challenges. This could be because of the increased reliance on agentic actor resources within service systems to facilitate co-creation. Consumers are increasingly being called upon to actively participate and to “self-serve” in the service context, and yet some consumers may need support...

... providers in supporting chronically-traumatized consumers: the role of service fluidity in addressing trauma, mitigating vulnerability via service providers as community members and alleviating suffering through compassionate service. Service flexibility and value co-creation efforts were executed through...

... at http://creativecommons.org/licences/by/4.0/legalcode Qualitative research Co-creation Well-being Health services Transformative Service systems Transformative service research Balanced centricity Network well-being Psychological needs Co-creation of services Tensions/alignments Multi...

..., political, historic and even geographic forces. Examining the under-researched area of FBOs’ health care service delivery in sub-Saharan Africa supports the understanding of transformative services and the impact of service inclusion on value co-creation. This paper is structured as follows. First...