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1-20 of 46
Keywords: Health services
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2026) 40 (2): 220–237.
Published: 05 September 2025
... Licensed re-use rights only Emotional AI Affective computing Theory of change Health belief model Transtheoretical model Technology acceptance model Health-care services Co-created value Emotion Health services Ecosystems Service dominant logic (SDL) Technology and service Artificial...
Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2025) 39 (6): 659–672.
Published: 29 April 2025
... commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this licence maybe seen at Link to the terms of the CC BY 4.0 licence. Narrative images Service design co-design Health services Vulnerability Complex services...
Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2025) 39 (10): 17–33.
Published: 10 February 2025
.... Value cocreation Health services Well-being Customer experience Patient-centered care Consistent with value cocreation (McColl-Kennedy et al., 2012 ; Sweeney et al., 2015 ; Vargo and Lusch, 2014), we conceptualize PCC as based on the activities and integration...
Includes: Supplementary data
Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2024) 38 (8): 1074–1088.
Published: 26 September 2024
... Healthcare Confusion Lack of belonging Health services Customer engagement Service ecosystem Service inclusion Branding is an increasing focus of healthcare marketing in the USA, aimed at creating a recognizable identity for an organization or service line. The rise of consumerism in healthcare...
Includes: Supplementary data
Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2024) 38 (6): 657–676.
Published: 26 January 2024
...Jacquie McGraw; Rebekah Russell-Bennett; Katherine M. White Purpose Preventative health services are keen to identify how to engage men and increase their participation, thus improving health, well-being and life expectancy over time. Prior research has shown general gender norms are a key reason...
Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2024) 38 (2): 153–163.
Published: 15 December 2023
... disease (Deloitte, 2019), has evolved towards a vision of integrated people-centered care, meaning that: […] “all people have access to health services that are provided in a way that responds to their life course needs and preferences, are coordinated across the continuum of care and are safe...
Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2024) 38 (3): 326–343.
Published: 27 November 2023
... narrow empirical studies with restricted theory and method applications. From these findings, the authors constructed a conceptual model to enhance nuanced understanding. Originality/value This study offers four contributions. First, it introduces the Health Service Design Transformation Model...
Journal Articles
Janet R. McColl-Kennedy, Christoph F. Breidbach, Teegan Green, Mohamed Zaki, Alexandria M. Gain, Mieke L. van Driel
Journal:
Journal of Services Marketing
Journal of Services Marketing (2023) 37 (9): 1167–1185.
Published: 26 September 2023
... sections detail the methods and key findings. © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Sustainability Health services Service ecosystem The purpose of this article is to address these challenges. Specifically, we position our...
Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2023) 37 (9): 1120–1131.
Published: 20 September 2023
... © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Health services Well-being Servicescape Faced with spiraling costs of health care, governments are seeking new ways of delivering better health outcomes effectively with innovative clinical...
Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2023) 37 (8): 1059–1074.
Published: 07 June 2023
... and rapid connection afforded by digital devices and social media platforms provide social presence (according to perceived immediacy and intimacy) enabling transformative well-being outcomes. Originality/value This study is unique, as it provides insights into the traditionally private health service...
Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2022) 36 (9): 41–56.
Published: 24 May 2022
... et al., 2019 ; de Bruin et al., 2012) or in cases where families experience multiple social vulnerabilities (Goerge and Wiegand, 2019). User-defined ecosystem Health care Social care User unit Customer-dominant logic Health services © Jacob Mickelsson, Ulla...
Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2023) 37 (2): 138–154.
Published: 14 March 2022
...Michael Jay Polonsky; Ahmed Ferdous; Nichola Robertson; Sandra Jones; Andre Renzaho; Joanne Telenta Purpose This study aims to test the efficacy of the awareness of a transformative health service communication intervention targeted to African refugees in Australia, designed to increase...
Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2022) 36 (2): 168–184.
Published: 27 December 2021
... dimensions) encourage consumers to share their health-service experiences in OHCs. Despite the importance of the information available on OHCs, the threat of misinformation (i.e. mistrust in health information) imposes a risk on physical well-being (Diviani et al., 2015). Moreover, outcomes...
Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2022) 36 (2): 89–96.
Published: 23 December 2021
... as a universal professional protocol to engender collective moral elevation. This commentary highlights the need for a moral refresh in services marketing and proposes ways to achieve this end. Health services Well-being Transformative Service experience Morals Marketing ethics Service ethics...
Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2022) 36 (3): 379–397.
Published: 24 September 2021
... intangible (pure service) end of the tangible-intangible spectrum, high in credence properties, complex and highly customized. Professional services Health services Service encounter During service encounters, patients may become anxious due to physicians’ complicated explanations...
Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2022) 36 (5): 637–657.
Published: 22 September 2021
... service professionals can assist consumers with making appropriate service-related decisions and purchases. Self-efficacy Service purchase Medical insurance Decision-making Professional services Structural equation modeling Health services Service delivery The original definition...
Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2021) 35 (6): 740–754.
Published: 02 September 2021
... of ambiguity Emotion Health services Focus groups Structural equation modelling Transformative Consumer vulnerability is defined as “a state of powerlessness that arises from an imbalance in marketplace interactions or from the consumption of marketing messages and products” (Baker et al...
Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2022) 36 (1): 9–13.
Published: 19 August 2021
... Limited Licensed re-use rights only Gender Culture Professional services Well-being Health services Few people can deny that contemporary industrialized societies are obsessed with beauty. Images of beauty bombard consumers from myriad sources, including print advertising, television...
Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2021) 35 (6): 706–721.
Published: 28 July 2021
... can be contacted at: nichola@deakin.edu.au 28 07 2020 17 12 2020 26 04 2021 28 04 2021 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Service encounter Health services Customer experience Transformative Vulnerability...
Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2021) 35 (9): 1–14.
Published: 23 June 2021
... at http://creativecommons.org/licences/by/4.0/legalcode Qualitative research Co-creation Well-being Health services Transformative Service systems Transformative service research Balanced centricity Network well-being Psychological needs Co-creation of services Tensions/alignments Multi...
