... the lack of similar studies within the existing services sector literature, the originality/value of the paper lies in the fact that it presents one of the first attempts to empirically examine this issue from a marketing point of view. Marketing strategy Quantitative research Field study...

... that support the structure. Financial services Advertising Marketing strategy An executive summary for managers and executive readers can be found at the end of this article. The US economy currently faces one of the most tumultuous periods since the decline of 2001. However, this downturn...

... with the question of “what causes success?” and has rarely confronted, head‐on, the question of “what is success?”. This paper addresses this critical research gap. © Emerald Group Publishing Limited 2009 Services marketing Financial services Marketing strategy Performance measures An executive...

... The research goes further than previous literature's study of antecedents of service innovativeness to examine how external factors influence service providers' innovativeness strategies. It also adds to the literature which examines how marketing strategies can aid not‐for‐profit marketers. Since Kotler...

... frontiers (where current business practices are leveraged by the leading firms). However, long‐term sustainability depends on how effectively marketing and operations strategies can be used to develop new products and services that advance the productivity frontier. In effect, marketing strategy answers...

... This study has examined the extent to which marketing strategies that work for conventional goods and services may succeed in the case of artistic and cultural products. It brings valuable knowledge to managers of arts organizations and marketing researchers with respect to the impact of brand extension...

... or social stratum rather than belonging to a race will select attorneys. Role conflict Lawyers Services marketing Marketing strategy Organizations United States of America An executive summary for managers can be found at the end of this article. The role lawyers play in society has...

.... Rajshekhar (Raj) G. Javalgi can be contacted at: r.javalgi@csuohio.edu © Emerald Group Publishing Limited 2006 Market research Marketing strategy Customer relations Customer satisfaction Customer retention Services marketing An executive summary for managers can be found at the end...

... Marketing communications Marketing strategy Marketing theory This is a comparative analysis of three recent texts in the service management and marketing literature. The authors are all well‐known and respected as leading contributors to marketing theory and practice. To varying degrees, all three...

... orientation and provides managerial implications for the services sector. © Emerald Group Publishing Limited 2005 Market orientation Marketing strategy Response flexibility Competitive advantage Services Performance measurement (quality) An executive summary for managers and executive...

... finance Disclosure Marketing strategy An executive summary for managers and executive readers can be found at the end of this article Due to a dramatic increase in the number of credit card issuers, competition in that industry has increased and markets have become saturated (Lim, 2002...

... Accountants standards and guidelines, and information from both practitioner and academic literature, this research identifies the extent to which firms are following the prescriptive advice. Discussions of initiatives are provided as guidelines for further implementation of marketing strategies...

... orientation enhance an internal market effectiveness dimension, whereas increased external orientation enhances an external market effectiveness dimension. Discusses managerial implications. © MCB UP Limited 2002 Marketing strategy Alliances Organizational culture Marketing Effectiveness...

... loyalty. Implications of the results are discussed. © MCB UP Limited 2001 Service quality Customer loyalty Marketing strategy Cost/benefit analysis Sustainable competitive advantage Customer loyalty is one of the major sources of sustainable competitive advantage for service...

... in turn will experience the same problems to a greater extent than mass service organizations. Services marketing Marketing management Marketing strategy Classification Characteristics of services Services marketing academics have successfully argued that a number of implications arise...

... managerial implications, including a need for complementarity of marketing strategies for both acquired and non‐acquired banks. © MCB UP Limited 2000 Services marketing Banking Mergers and acquisitions Marketing strategy Service quality US banking industry The US banking industry...

... that guides strategy development from creating fan awareness through adoption. An examination of the Carolina Hurricanes inaugural season (1997‐1998) provides a variety of examples of how marketing strategy evolves throughout the fan adoption process. © MCB UP Limited 1999 Original franchise On May...

... 1999 Services marketing International marketing Market entry Marketing strategy Traditionally, services have been thought of as locally produced solutions, and service firms have been considered local establishments. Although services still, to a large extent, are produced by small...

... of international services. © MCB UP Limited 1999 Services marketing International trade Marketing strategy For most of the twentieth century, goods have dominated global trade. Trade agreements such as the General Agreement on Tariffs and Trade (GATT) focused on the reduction and elimination...

... in which a company and its employees see themselves, their business environment, and the future. © MCB UP Limited 1999 Barriers Management styles Market orientation Marketing strategy Retail trade Modern research into market orientation centered on new ways of defining...