Keywords: Service failure
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Journal Articles
Journal of Services Marketing 1–17.
Published: 28 August 2026
...Abhinav Verma; Harshika Gabbad Purpose This research aims to explore why high-fidelity digital human avatars induce a stronger adverse response from customers than an artificial static robot interface condition following a service failure. Design/methodology/approach A total of three studies...
Journal Articles
Journal of Services Marketing 1–16.
Published: 18 August 2026
...Shili Chen; Yimin Zhu; Xiaolin Li Purpose This study aims to investigate the interaction effect between service recovery providers ( AI chatbot vs human) and recovery strategies (psychological vs tangible) on consumers’ purchase intentions in the context of chatbot minor service failures...
Includes: Supplementary data
Journal Articles
Journal Articles
Journal Articles
Journal of Services Marketing (2025) 39 (10): 131–148.
Published: 04 September 2025
... to the original publication and authors. The full terms of this licence maybe seen at Link to the terms of the CC BY 4.0 licence. Online reviews Service failure Service recovery Credibility Firm response strategies Purchase intentions Nearly 64% of customers consult Google reviews before...
Includes: Supplementary data
Journal Articles
Journal Articles
Journal of Services Marketing (2024) 38 (1): 131–144.
Published: 14 November 2023
... differentiate sudden large-scale general environmental threats from traditional service failures in scope and scale of impact via number of customers and sectors affected and duration and speed of the disruption. Design/methodology/approach This paper draws from service recovery theory to build a conceptual...
Journal Articles
Journal of Services Marketing (2024) 38 (3): 272–287.
Published: 03 November 2023
...Ada Maria Barone; Emanuela Stagno; Carmela Donato Purpose The purpose of this paper is to test the effect that anthropomorphic framing (i.e. robot vs automatic machine) has on consumers’ responses in case of service failure. Specifically, the authors hypothesize that consumers hold an unconscious...
Journal Articles
Journal Articles
Journal of Services Marketing (2021) 35 (1): 54–64.
Published: 28 May 2020
... identity. Older consumers are confronted with age-based stereotype threats in a services context through four practices. Exposure to these threats results in service failure and can have a negative impact on both consumers’ ability to function effectively as consumers and their overall well-being...
Journal Articles
Journal of Services Marketing (2019) 33 (2): 181–191.
Published: 08 April 2019
... in consumers’ reactions to service failures across services provided by a service employee (i.e. full-services) and services that require customers’ active involvement (i.e. self-services). Design/methodology/approach Two 2 (full-service vs self-service) × 2 (no service failure vs service failure) scenario...
Journal Articles
Journal of Services Marketing (2018) 32 (1): 8–18.
Published: 14 December 2017
... of empowerment in the context of new service innovations. Service innovation Empowerment Engagement Service failure Psychological ownership Agung Sembada can be contacted at: agung.sembada@monash.edu 14 02 2017 20 06 2017 06 10 2017 03 11 2017 © Emerald Publishing...
Journal Articles
Journal of Services Marketing (2016) 30 (5): 480–484.
Published: 08 August 2016
...Adrian Palmer; David Bejou Purpose This paper aims to reflect on the paper “Service failure and loyalty: an exploratory empirical study of airline customers” published 18 years ago. It positions it in the evolving literature on relationship marketing and suggests directions for further research...
Journal Articles
Journal of Services Marketing (2015) 29 (5): 367–379.
Published: 10 August 2015
...Xia Zhu; Judy Zolkiewski Purpose – This study aims to explore how business-to-business service failures manifest in a manufacturing context. Design/methodology/approach – The empirical research involved two case studies: case study one included 20 interviews in the metal finishing industry...
Journal Articles
Journal of Services Marketing (2014) 28 (4): 311–318.
Published: 08 July 2014
... from Study 2 indicate that source credibility is in play. Research limitations/implications – Participants were asked to respond to service failure and recovery scenarios using the same service context. The means of the outcome variables suggest that the recovery effort could be improved upon...
Journal Articles
Journal of Services Marketing (2014) 28 (4): 300–310.
Published: 08 July 2014
...Rania Mostafa; Cristiana R. Lages; Maria Sääksjärvi Purpose – This paper aims to address the gaps in service recovery strategy assessment. An effective service recovery strategy that prevents customer defection after a service failure is a powerful managerial instrument. The literature to date...
Journal Articles
Journal of Services Marketing (2014) 28 (3): 223–232.
Published: 06 May 2014
...Amro A. Maher; Rana Sobh Purpose – The purpose of this study is to examine the role of collective angst, the concern about the future viability of one’s group, during service failure and recovery. Design/methodology/approach – To test this objective the authors utilize an experiment...
Journal Articles
Journal of Services Marketing (2014) 28 (1): 1–9.
Published: 04 February 2014
...Kelly O. Cowart; Edward Ramirez; Michael K. Brady Purpose – This research aims to examine the buffering effect of a firm's religious association on customer reactions to a service failure. Design/methodology/approach – Two scenario-driven studies containing religious and non-religious...
Journal Articles
Journal of Services Marketing (2013) 27 (7): 564–571.
Published: 07 October 2013
.... The findings provide a guideline that managers can use to formulate suitable explanations to alleviate the detrimental effects of delayed recovery. Chia-Yi Chen can be contacted at: chiayi@mail.npust.edu.tw © Emerald Group Publishing Limited 2013 Service failure Construal level theory...
Journal Articles

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