... Emerald Group Publishing Limited 2011 Services branding Personality theory Retail image Value Services Service industries Retailing Marketing and consumer researchers are long familiar with the retail personality concept (Martineau, 1958). Retail personality implies that stores...

... Limited 2011 Blogs Brand pushers Stealth marketing Undercover marketing Advertising Word of mouth Service industries Communications An executive summary for managers and executive readers can be found at the end of this article. Consumers are exposed to thousands of marketing...

... . Mintel (2006), Mintel Reports: USA, 2006 , Mintel Group , London . Mitchell , V.W. and Greatorex , M. (1993), “ Risk perception and reduction in the purchase of consumer services ”, Service Industries Journal , Vol. 13 No. 4 , pp. 179 ‐ 200 . Mitra , K. , Reiss...

...‐sized enterprises Service industries Ireland Brand awareness An executive summary for managers and executive readers can be found at the end of this article. This study seeks to enhance the understanding of brands in service small and medium enterprises (SMEs) from a management...

.... H3. A firm's value proposition of ability to meet customer needs positively mediates the relationship between knowledge resources and firm performance. We tested the hypotheses using data collected in the retail and service industry. To identify key informants a list of 30 retail...

... Emerald Group Publishing Limited 2010 Cause marketing Sponsorship Service industries The integral roles of brand positioning and communication of organizational values in the pursuit of building a strong service brand can be well served by implementation of cause‐related marketing programs...

... in advertisements than goods marketers. Elten Briggs can be contacted at: ebriggs@uta.edu © Emerald Group Publishing Limited 2010 Service industries Advertising Magazines African Americans Ethnic minorities Resource sharing An executive summary for managers and executive readers can...

... 2009 Relationship marketing Service industries Hospitals Business‐to‐business marketing United States of America An executive summary for managers and executive readers can be found at the end of this article. Business‐to‐business marketing has, for many years, been the focus...

... at: mrosenbaum@niu.edu © Emerald Group Publishing Limited 2009 Relationship marketing Buyer‐seller relationships Older consumers Service industries United States of America Personal needs An executive summary for managers and executive readers can be found at the end of this article...

... in order to eliminate the negative consequences of imbalanced customer relationships. Originality/value This study is the first quantitative inquiry into imbalanced customer relationship issues, which are extremely important in the services industry. Thus, it enhances the literature on services...

..., neglecting post‐purchase outcomes (Patterson, 2000). The paucity of research in B2B service markets has created a need for conceptual and empirical research in this area. Research in services has primarily focused on consumer contexts and B2B product contexts. Compared to retail/consumer services, industrial...

... can help bridge the gap between service development processes. Mohammadali Zolfagharian can be contacted at: colfagharian@utpa.edu © Emerald Group Publishing Limited 2008 Service industries Innovation Consumers Perception Automotive industry An executive summary for managers...

... these barriers. The paper aims to provide a framework of this process. Design/methodology/approach A case‐based research design is used to explore key professional service industries (legal, media consulting and financial), providing three case studies, in a developed market (Australia) that are expanding...

.... © Emerald Group Publishing Limited 2008 Business‐to‐business marketing Electronic commerce Service industries Belgium An executive summary for managers can be found at the end of this article. Technical infrastructure refers to the sophistication to which a firm has...

... business Resources Service industries Performance management Market entry An executive summary for managers and executive readers can be found at the end of this issue. In this introductory article to the special issue, we emphasize the important role played by services in the global...

... of this study is to examine whether loyalty behavior and loyalty motives for a range of service industries varies with three demographic characteristics (age, sex and occupation). Design/methodology/approach The overriding research propositions were tested by administering over 700 questionnaires across...

... relationships Customer services quality Networking Service industries An executive summary for managers and executive readers can be found at the end of this article. This paper examines the initiation and early development of the business relationships between Aquarius Telecommunications...

... that they collect in order to set their prices. 2. To examine the extent to which these pricing policies and pricing information are associated. © Emerald Group Publishing Limited 2006 Pricing policy Service industries Greece An executive summary for managers and executive readers can...

... of the successful vs not‐so‐successful elimination practices from eight service industries were examined. Design/methodology/approach The data were secured by means of a lengthy and structured questionnaire, instrumented through personal interviews as part of a much wider examination of the service elimination...

... and retailing are important contexts because services are the largest sector of most Western economies. For example, services now account for more than 75 per cent of Gross Domestic Product (GDP) in Australia according to the Australian Bureau of Statistics (www.abs.gov.au). Australian service industries...