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Keywords: Sustainability
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Journal Articles
Journal Articles
Journal Articles
Journal of Services Marketing (2025) 39 (2): 138–153.
Published: 14 January 2025
...Thomas M. Hickman; Michael Stoica Purpose This study aims to advance services marketing research by examining how credence claims, such as sustainability messaging, shape social norms and decision-making behaviors among professional service providers (PSPs). It introduces a typology of PSPs based...
Journal Articles
Journal of Services Marketing (2024) 38 (4): 404–425.
Published: 14 March 2024
... and transformational strategies as instruments for cultivating resilience and advancing sustainability in service organizations. Design/methodology/approach The study examines a proposed resilience model using fuzzy logic. The research also used a semantic differential scale to capture nuanced and intricate...
Includes: Supplementary data
Journal Articles
Journal of Services Marketing (2024) 38 (3): 369–382.
Published: 16 February 2024
...Sandeep Jagani; Vafa Saboorideilami; Saraf Tarannum Purpose This study aims to investigate the conditional relationships among sustainability implementation, brand awareness, brand attitude and brand loyalty through the lens of transformative service research (TSR). The research also aims...
Journal Articles
Journal of Services Marketing (2024) 38 (2): 217–226.
Published: 21 December 2023
...Ross Gordon; Josina Vink Purpose The purpose of this commentary is to present a critically constructive examination of the contribution of service research to the development of services from institutions that offer fair and sustainable living for all humans. Design/methodology/approach...
Journal Articles
Journal Articles
Journal Articles
Journal of Services Marketing (2024) 38 (3): 288–300.
Published: 09 November 2023
...Nitha Palakshappa; Sarah Dodds; Loren M. Stangl Purpose The world continues to grapple with grand challenges – climate change, pandemic, poverty, social injustice and diminishing resources – requiring mitigation if we are to focus on well-being and move towards a more sustainable future...
Journal Articles
Journal Articles
Journal Articles
Journal of Services Marketing (2022) 36 (8): 1009–1014.
Published: 28 June 2022
... of the marketplace and to uncover areas in which research voids exist. Findings This editorial offers ten research priorities for service researchers. These research priorities are supply chain and staffing shortages; sustainable services, older consumers embrace digital technologies; digital financial services...
Journal Articles
Journal of Services Marketing (2023) 37 (2): 155–167.
Published: 12 April 2022
...Mariia Bordian; Irene Gil-Saura; Maja Šerić Purpose The service industry has been facing many challenges connected to sustainable practices and how they affect final consumers. This paper aims to explore the impact of value co-creation (VCC) on customer-based brand equity and satisfaction...
Journal Articles
Journal of Services Marketing (2022) 36 (4): 584–596.
Published: 24 March 2022
...Nitha Palakshappa; Sarah Dodds; Sandy Bulmer Purpose The COVID-19 pandemic has caused many consumers to pause and rethink the impacts of their consumption behavior. The purpose of this paper is to explore changes to consumers’ preferences and shopping behavior in retail using a sustainable...
Journal Articles
Journal of Services Marketing (2022) 36 (8): 1095–1105.
Published: 08 February 2022
...Isabel Kittyma Disse; Hürrem Becker-Özcamlica Purpose Numerous service organizations involve employees in strengthening customer relationships. While the literature has emphasized the importance of a sustainable market orientation (SMO) for an organization’s image, it has not explored how...
Journal Articles
Journal of Services Marketing (2022) 36 (5): 754–766.
Published: 31 July 2021
... shed light on the relationship between consumers’ profiles and food ethics in a luxury dining setting. In this research, we argue that a significant limitation of the existing studies is their primary emphasis on the motivations of consumers to adopt sustainable and responsible behaviors (Hjelmar...
Journal Articles
Journal of Services Marketing (2021) 35 (7): 918–932.
Published: 27 July 2021
...Wided Batat © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only This paper identifies four dimensions that are expressed in different ways depending on the type of restaurant. This paper also found that sustainability in the foodservice industry...
Journal Articles
Journal of Services Marketing (2021) 35 (8): 1092–1103.
Published: 03 July 2021
...Antonio Marín-García; Irene Gil-Saura; Maria-Eugenia Ruiz-Molina © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only The purpose of this study is two-fold. First, to examine the relationship between the retailer’s innovativeness and sustainability...
Journal Articles
Journal of Services Marketing (2020) 34 (3): 279–289.
Published: 31 March 2020
... on stakeholders. The remaining four principles are fairly straightforward and well-understood (if not always followed) by the service community. They are: The gap between societal needs and scholarly knowledge is not because of a lack of research progress by the service discipline. With the sustained...
Journal Articles
Journal of Services Marketing (2018) 32 (3): 311–321.
Published: 20 November 2017
... a special involvement and gain an understanding of the workings of the item and how to best use it. Practical implications Refurbishing services might offer, like all the new internet-mediated sharing services, a more sustainable alternative to the buy-and-dispose consumption behaviors found in most...

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