... Social identity theory Tourism Hospitality Structural equation modeling Transformative service research A fundamental aspect of the human condition is the desire for social inclusion and connection. This is often sought outside the home and workplace, in “third places”, public settings...

.... Design/methodology/approach Using a theory synthesis approach (Jaakkola, 2020), this conceptual paper integrates literature from phygital services, PSR, transformative service research ( TSR ), service-dominant logic ( SDL ), socio-technical systems and activity theory ( AT ). AT is used...

...-centered support aligned with caregiver needs determine well-being trajectories. Originality/value This study advances transformative service research by first conceptualizing family caregivers as dual-positioned TSMs who simultaneously manage secondary vulnerability and function as intermediaries...

.... Policymakers are encouraged to strengthen labour protections and promote diversity and inclusion initiatives aligned with SDG 8 (Decent Work and Economic Growth). Originality/value The study extends transformative service research to temporary and racially marginalised workers and expands social exchange...

...Maria Sarmento Purpose This paper aims to explore how dignity is negotiated in solidarity service encounters, contributing to transformative service research ( TSR ) and services marketing. It examines how recognition and exclusion are co-created through micro-practices between service users...

... Transformative service research LGBTQ+ employees Discrimination against LGBTQ+ employees is widespread and persistent (Barron and Hebl, 2010 ; Herek, 2007 ; Sears et al., 2024). Yet exclusion in the workplace does not always appear as overt discrimination. It often takes subtler forms...

...Muhammad Junaid Shahid Hasni; Maria Della Lucia; Erica Santini; Silvia Sacchetti Purpose The transformative service research ( TSR ) literature is continually expanding its scope across various academic streams. One of the key factors is prioritizing both individual and societal well-being...

...Maria Della Lucia; Stefan Lazic; Muhammad Junaid Shahid Hasni; Erica Santini Purpose This conceptual study aims to advance the understanding of human thriving in business and service contexts by integrating Needs Theories ( NT ), Humanistic Management ( HM ) and Transformative Service Research...

... this perspective. This paper looks at the intersection of service design, transformative service research (TSR), and disability studies to interrogate a critical disconnect: spaces that meet technical accessibility requirements on paper but fail in real-world application. The accessibility checkbox has...

... prepares transformative service research (TSR) for the study of service innovation for poverty alleviation in BOP markets. Practical implications New key success factors for market-based poverty alleviation at BOP emerge, e.g. triggering actor agency for change to facilitate the adoption...

..., and how this outcome is sometimes undermined by conflicts and tensions embedded in the institutional logics of different service advocates. Originality/value This paper fills a critical gap in transformative service research by offering a more nuanced understanding of how service advocates manage...

... to transformative service research by advancing the strength-based approach to addressing vulnerabilities and highlights how community-based care practices generate transformational mechanisms that complement organizational efforts, enhance service inclusion and promote culturally grounded well-being within...

... service inclusion Individuals experiencing vulnerabilities Transformative service research Service competencies Inclusive service Physical-digital “Sir/Ma’am, I’m Deaf. I cannot read your lips because you’re wearing a mask. I’m here to withdraw my money. Please write down what I need to do...

...Sheau Fen (Crystal) Yap Purpose Drawing from transformative service research (TSR) and service ecosystem perspectives, the author seeks to provide multi-level insights into gaming service systems and call to action how this knowledge can contribute to cultivating socially responsible gaming...

... and goes beyond the service organization’s physical environment. Realizing the importance of transformative service research in health-care services, this study aims to propose and validate the conceptualization of customer participation for patients with chronic illnesses. Design/methodology/approach...

...Sandeep Jagani; Vafa Saboorideilami; Saraf Tarannum Purpose This study aims to investigate the conditional relationships among sustainability implementation, brand awareness, brand attitude and brand loyalty through the lens of transformative service research (TSR). The research also aims...

... 01 09 2023 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Transformative service initiatives (TSIs) Effectiveness of TSIs Vulnerability Well-being Dignity Transformative service research We live in a world of extraordinary pain...

.... Originality/value The study contributes significantly to service design literature for CwD and transformative service research by developing a new consolidated theoretical framework. The findings should direct service providers towards better service designs in related fields. Socially, the study has...

... development of transformative service research and the prevalence of the service-dominant logic in services marketing literature, increased scholarly interest centers on the co-creation of service actors’ well-being. In light of this significant evolution in service research, this study aims to provide...

... transformative service research, this study shows how POB servicescapes are CCTPs. The organizing framework of CCTP comprises four key steps founded on agile and adaptive co-curation of physical place resources. This study extends the servicescape conceptualization to incorporate the continuum of terrain...