Keywords: Well-being
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Journal Articles
Journal of Services Marketing 1–18.
Published: 08 September 2026
.... Yet, emerging practice suggests that hybridity introduces new complexities, trade-offs and risks for well-being. In response, this conceptual paper introduces phygital well-being research ( PWR ) as a research pathway for examining how hybrid experiences uniquely shape systemic well-being. Design...
Journal Articles
Journal Articles
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Journal Articles
Journal of Services Marketing (2026) 40 (5): 577–581.
Published: 11 June 2026
..., often simultaneously and in shifting ways. What unites these roles is a shared exposure to services as systems that shape possibilities for action, distribute resources and condition well-being over time (Kabadayi et al., 2023). At the same time, this work increasingly shows how individuals...
Journal Articles
Journal Articles
Journal of Services Marketing 1–17.
Published: 10 June 2026
... mechanisms: Assistive Transparency and Concierge and Behavioral Governance. These mechanisms shape Trust and Well-being outcomes (Perceived Competence, Autonomy, Security), moderated by boundary conditions (Location, Social Cohesion, Tech Maturity). Hybrid human-digital configurations (e.g. remote concierge...
Journal Articles
Journal of Services Marketing 1–17.
Published: 04 June 2026
... experiences support coping with resource depletion and facilitates resource restoration. The conceptual framework also delineates that the restorative luxury process is a precursor to transformative well-being experiences. Design/methodology/approach The luxury spa industry was chosen as the context...
Journal Articles
Journal Articles
Journal of Services Marketing (2026) 40 (2): 89–95.
Published: 06 January 2026
... Jonas Holmqvist jonas.holmqvist@kedgebs.com 01 12 2025 01 12 2025 01 12 2025 © 2025 Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Well-being Sustainable Development Goals (SDGs) Artificial intelligence (AI) Service robot...
Journal Articles
Journal of Services Marketing (2026) 40 (1): 64–74.
Published: 01 January 2026
...Nanouk Verhulst; Anu Helkkula; Eric Arnould; Caro Ceyssens Purpose This viewpoint aims to raise awareness of the importance of sexual well-being and to highlight the role service researchers and providers can play in supporting it, particularly with regard to groups experiencing vulnerability...
Journal Articles
Journal Articles
Journal of Services Marketing (2026) 40 (1): 75–88.
Published: 18 November 2025
..., embodied and affective. Three propositions within the proposed framework reinterpret the core service constructs of engagement, experience and value creation. In this view, caring sustains well-being while nurturing well-becoming, as both a telos and ongoing journey, thereby enabling the flourishing...
Includes: Supplementary data
Journal Articles
Journal Articles
Journal of Services Marketing (2025) 39 (10): 73–84.
Published: 28 May 2025
... towards a dynamic view in service marketing that affects older consumers in a technology-centred society with a rapidly ageing population. Social implications The findings have implications for the well-being of older adults living at home, as ageing at home can be central to a person’s sense...
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Journal Articles
Journal of Services Marketing (2025) 39 (10): 17–33.
Published: 10 February 2025
... are the key principles of PCC related, how the relationships between key PCC principles and outcomes (subjective well-being and service satisfaction) vary depending on the channel providing the care (hospital/online primary care) and what differences are placed on the involvement of family and friends...
Includes: Supplementary data
Journal Articles
Journal of Services Marketing (2025) 39 (3): 202–217.
Published: 23 January 2025
... live within 300 m of green space to improve nature connectivity for general well-being, a goal not met by over 50% of Europe’s urban population [1] . Marketers have realized this heightened need of users to reconnect with nature, especially in the post-pandemic world, with many retail, lifestyle...
Includes: Supplementary data
Journal Articles
Journal of Services Marketing (2024) 38 (10): 44–65.
Published: 01 October 2024
... result in negative well-being for service employees. Design/methodology/approach This paper is a theory synthesis paper and, as such, seeks to accomplish conceptual integration of multiple theories and literature streams. Findings The origins of negative outcomes of VCC are infinite...

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