... community through reduced domestic violence risk. Research limitations/implications Limitations include reliance on self-reported data, short program duration and a narrow SROI scope. Future research should incorporate co-design, longer program duration, longitudinal tracking and expanded SROI...

...Chisom Victor Ukaegbu; Sharyn Rundle-Thiele; Jessica Harris Purpose The purpose of this study is to advance Indigenous-led co-governance as a governance-first correction to participatory social marketing in Indigenous contexts. It argues that when co-design and co-creation are treated...

...Kate Handley; Janet Davey Purpose The purpose of this research is to co-design a social marketing strategy to reshape the gendered social norms among teenage boys that influence violence against women ( VAW ). Although social marketing to shift gendered social norms around VAW has shown...

... assessing the extent that competitive analysis has been undertaken. This paper contributes a new competitive analysis method that can be incorporated within the seven-step co-design process delivering an alternative tool that social marketers can consider. Competition assessment enables social marketers...

... models are key factors preventing retention of female STEM students enrolled in university degrees. This paper aims to report on one social marketing pilot programme that was co-designed to increase self-efficacy in females currently enrolled in STEM programmes. Design/methodology/approach The Co...

...Timo Dietrich; Sharyn Rundle-Thiele; Lisa Schuster; Jason Connor Purpose – Most alcohol education programs are designed by experts, with the target audience largely excluded from this process. Theoretically, application of co-creation which comprises co-design and co-production offers...