Issues

Relationship marketing and regular customer cards: daily product retailing in Finland

Mika Boedeker
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Determinants of salesforce effectiveness: perceptions of field managers versus senior sales executives

A. Tansu Barker
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Conducting a situation analysis for volunteer organizations: an improved model

Ugur Yavas; Glen Riecken
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Formulating a strategic marketing mix for quantity surveyors

Low Sui Pheng; Kok Hui Ming
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American sogo shosha: American trading companies in the twenty‐first century

Paul Herbig; Alan T. Shao
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Marketing in emerging countries: evidence from a liberalized economy

Kwaku Appiah‐Adu
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