Issues

Special Issue: Marketing education constructing the future. Guest Editor: Val Cox

Today's educational drama – planning for tomorrow's marketers

Glenn Pearce; John Jackson
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Mind the gap: The relevance of marketing education to marketing practice

Lindsay Stringfellow; Sean Ennis; Ross Brennan; Michael John Harker
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The marketing curriculum and educational aims: towards a professional education?

Peter Clarke; David Gray; Andrew Mearman
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Situated learning and marketing: Moving beyond the rational technical thought cage

Barry Ardley
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Educating practitioners to value new marketing knowledge: A case study in executive education

Teresa M. Pavia
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Bridging the academic/practitioner divide in marketing: An undergraduate course in data mining

Angela D'Auria Stanton
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Narrowing the skills gap for marketers of the future

Scott G. Dacko
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Marketers with MBAs: bridging the thinking‐doing divide

Grady Bruce; Gregg Schoenfeld
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Guest editorial

Marketing education: constructing the future

Val Cox
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