Issues

Special Issue: Marketing Cases. Guest Editor: Michael Harker

Cloon Keen Atelier: scent for a premium position

Ann M. Torres
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Coopers Brewery: heritage and innovation within a family firm

John Byrom; Kim Lehman
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Using case studies in university‐level marketing education

Ross Brennan
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Martas precision slides: branding in international markets

Paurav Shukla; Steve Hogan
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Cayamo – a case study of a music themed cruise

Stephen Henderson
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Selling the Canadian Forces' brand to Canada's youth

Kylie McMullan; Pinder Rehal; Katy Read; Judy Luo; Ashley Huating Wu; Leyland Pitt; Lisa Papania; Colin Campbell
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The planning and implementation of integrated marketing communications

Barbara Caemmerer
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HELP – for a life without tobacco: a case study on demarketing across two levels

Louise M. Hassan; Edward Shiu; Gianfranco Walsh; Gerard Hastings
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Editorial

Editorial

Michael Harker
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