Issues

Special Issue: Brand, identity and corporate reputation. Guest Editors: Ming Lim, Joana Cesar Machado, Oriol Iglesias

Brand, identity and corporate reputation

Ming Lim; Joana Cesar Machado; Oriol Iglesias
View articletitled, Brand, identity and corporate reputation
Add to Citation Manager for Brand, identity and corporate reputation

Brand equity, satisfaction, and switching costs: An examination of effects in the business-to-business setting

Galina Biedenbach; Maria Bengtsson; Agneta Marell
View articletitled, Brand equity, satisfaction, and switching costs<span class="subtitle-colon">: </span><span class="subtitle">An examination of effects in the business-to-business setting</span>
Open the PDF for in another window
Add to Citation Manager for Brand equity, satisfaction, and switching costs<span class="subtitle-colon">: </span><span class="subtitle">An examination of effects in the business-to-business setting</span>

Diners’ loyalty toward luxury restaurants: the moderating role of product knowledge

Norman Peng; Annie Huiling Chen
View articletitled, Diners’ loyalty toward luxury restaurants: the moderating role of product knowledge
Open the PDF for in another window
Add to Citation Manager for Diners’ loyalty toward luxury restaurants: the moderating role of product knowledge

The impact of sound experiences on the shopping behaviour of children and their parents

Bertil M L Hultén
View articletitled, The impact of sound experiences on the shopping behaviour of children and their parents
Open the PDF for in another window
Add to Citation Manager for The impact of sound experiences on the shopping behaviour of children and their parents

How to support consumer-brand relationships: The role of corporate culture and human resource policies and practices

Oriol Iglesias; Fathima Zahara Saleem
View articletitled, How to support consumer-brand relationships<span class="subtitle-colon">: </span><span class="subtitle">The role of corporate culture and human resource policies and practices</span>
Open the PDF for in another window
Add to Citation Manager for How to support consumer-brand relationships<span class="subtitle-colon">: </span><span class="subtitle">The role of corporate culture and human resource policies and practices</span>

The impact of reputation and identity congruence on employer brand attractiveness

Chunyan Xie; Richard P. Bagozzi; Kjersti V. Meland
View articletitled, The impact of reputation and identity congruence on employer brand attractiveness
Open the PDF for in another window
Add to Citation Manager for The impact of reputation and identity congruence on employer brand attractiveness

Cityscape promotions and the use of place images at the Olympic Games

John Nadeau; Norman O'Reilly; Louise A. Heslop
View articletitled, Cityscape promotions and the use of place images at the Olympic Games
Open the PDF for in another window
Add to Citation Manager for Cityscape promotions and the use of place images at the Olympic Games