Issues

Special Issue: The Trouble with Brands: Provocations and Possibilities. Guest Editors: Ross Brennan, Sue Halliday

Guest editorial

Ross Brennan; Sue Halliday
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The making of brand attachment and brand meanings: the case of a UK engineering services firm

Alireza Sheikh; Ming Lim
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Customer brand co-creation: a conceptual model

Cassandra France; Bill Merrilees; Dale Miller
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Determining the causal relationships that affect consumer-based brand equity: The mediating effect of brand loyalty

Pedro Marcelo Torres; Mário Gomes Augusto; João Veríssimo Lisboa
View articletitled, Determining the causal relationships that affect consumer-based brand equity<span class="subtitle-colon">: </span><span class="subtitle">The mediating effect of brand loyalty</span>
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Corporate brand as a contract with stakeholders – theology or pragmatism?

Veronika Tarnovskaya
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Content strategies and audience response on Facebook brand pages

Wondwesen Tafesse
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Reflecting a diversified country: a content analysis of newspaper advertisements in Great Britain

Emmanuel Mogaji
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