Issues

Repurchase intentions in Y generation: mediation of trust and e-satisfaction

Shrawan Kumar Trivedi; Mohit Yadav
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The impact of interdependence on behavioral engagement in online communities

Xiaodan Zhang; Yanping Gong; Luluo Peng
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Relevance of salespeople profiles: an analysis in an emerging economy

Luis Arditto; Jesus Cambra-Fierro; Ana Olavarría; Rosario Vazquez-Carrasco
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Exploring nuances of green skepticism in different economies

Minelle E. Silva; José Milton de Sousa-Filho; Amanda Pruski Yamim; Abílio Peixoto Diógenes
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Do materialists care about sustainable luxury?

Nabanita Talukdar; Shubin Yu
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Examining brand loyalty from an attachment theory perspective

Henry Boateng; John Paul Kosiba; Diyawu Rahman Adam; Kwame Simpe Ofori; Abednego Feehi Okoe
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Framing a promotional offer as free-with-purchase or as a bundle? The perspective of information salience

Hsuan-Hsuan Ku; Szu-Han Wang; Hao-Wei Chiang
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Social media marketing and customers’ passion for brands

Kaustav Mukherjee
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Driving consumer–brand engagement and co-creation by brand interactivity

Man Lai Cheung; Guilherme D. Pires; Philip J. Rosenberger; Mauro Jose De Oliveira
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