...Valeria Noguti; David S. Waller Purpose This research investigates how consumers who are most active on Facebook during the day vs in the evening differ, differ in their ad consumption, and how advertising effects vary as a function of a key moderator: gender. Design/methodology/approach Using...

... marketing related to eDTCA and CSR. 30 06 2015 24 08 2015 09 11 2015 30 11 2015 30 11 2015 © Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Ethics Corporate social responsibility Advertising effectiveness...

... safety messages that will save lives and prevent injuries. © Emerald Group Publishing Limited 2016 Personality Advertising Consumers Market segmentation Advertising effectiveness Industry practitioners use various forms of communication to advertise their products. These advertised...

... on channel switching. Steve Dix can be contacted at: steve.dlx@cbs.curtin.edu.au © Emerald Group Publishing Limited 2010 Television commercials Advertising effectiveness Advertising media Consumer behaviour Situation analysis A critical mass of television (TV) viewers during prime...

..., a firm's conspicuous assertion that it has special insights into the basic constituents of advertising effectiveness could differentiate it from rivals and bestow considerable public relations and reputation‐enhancing benefits (Alpert, 1994). On the other hand, the creation in‐house of plausible...

... Internet marketing Insurance Advertising effectiveness The internet is, according to Brand (2000) , a cost effective means of distributing insurance. Some authors consider a web site to be an efficient medium for communication with consumers (Berthon et al., 1996 ; Hoffman and Novak...

... than advertising for new products. There have been many researches to develop the measurement of qualitative effects for advertising expression and contents (Wells et al., 1971; Schlinger, 1979; Aaker and Bruzzone, 1981). A number of studies have also found the factors of advertising effect...

...&K (1990). Advertising effectiveness Cost effectiveness Cost management Models Sales promotion In addition, it is argued that the B&K model does not take into account at least two factors that contribute to decision making with respect to promotional appropriation. First...

... Advertising effects on children have been the subject of considerable research within the past three decades or so. Because of the preponderance of television viewing among children, the influence of TV commercials on children's consumption behaviour has been a central and recurring theme in this research...

...Paula J. Haynes Advertising effectiveness depends on good media selection. Media decisions are typically based upon consummatory, or usage, measures. Though perceived usefulness (instrumental media behaviour) is generally not a consideration, consumers′ perceptions of media types as useful have...

... Advertising Effectiveness Brand Choice Brands Marketing ...

... to provide a clear guide to the use of available methods of measurement; it puts into context many of the arguments for and against particular methods, by demonstrating their relevance to advertising management. © MCB UP Limited 1983 Advertising Effectiveness A Manager's Guide to Measuring...