... between each segment. Design/methodology/approach The surveys were distributed to undergraduate students, their friends and members of their immediate families, through a large public university in Australia. Of 700 paper questionnaires, participants returned 651. Incomplete surveys with too many...

... university and at points within the community in a capital city in Australia. Sampling was conducted over a three-week period resulting in a sample of 617 respondents. Findings Results show intrinsic motivations positively influence intentions towards blood donation, self-identity, and locus of control...

.../methodology/approach The research was conducted using convenience samples in a large university in Western Australia. The data were analysed mostly through regression models. Findings Self‐efficacy, affect and moral judgement have significant influences upon attitudes towards downloading pirated games...

.... interpersonal influence; and 3. value dimensions consisting of collectivism and individualism, against the dependent variable of consumer environmental attitudes (CEA). To revisit consumers' willingness to purchase environmentally friendly products in Australia, this study empirically tests...

...Issue edited by Assistant Editor Michael Harker; John Byrom; Kim Lehman Purpose The Australian brewing sector has been subject to ever‐increasing concentration over recent years. Yet one firm, Coopers Brewery of South Australia, has managed to expand its market share in a highly competitive...

... Nationalism and humour have both played an important part in Foster's Lager advertising campaigns. However, campaigns in more recent times have become more sophisticated and ironic. In examining a number of significant advertising campaigns for Australia's flagship beer, the transition from national to global...

... is taken into account. Design/methodology/approach A sample of 167 marketing organisations in Australia was surveyed to test the hypothesised model. Structural equation modelling was employed in the data analysis. Findings Use of the world wide web (Web) reported by organisations in this study...

...@cbs.curtin.edu.au © Emerald Group Publishing Limited 2008 Complaints Customer satisfaction Consumer behaviour Australia Consumer complaining behaviour is a significant issue crucial to the survival of any business (Kau and Loh, 2006) and has received growing attention in the service sector...

... Limited 2008 Product positioning Brands Marketing strategy Australia United States of America The need to integrate marketing communications and the complexity of communication planning is driven by a number of factors. These include the centrality of the brand, the integrated...

... Data were collected using a mall intercept method in a major shopping complex in Perth, Western Australia. A self‐administered questionnaire was distributed and recorded a response rate of 18 per cent. Findings Compulsive buyers are more likely to perceive money as a source of power and prestige...

... partners”. Originality/value The paper offers an actionable strategy for customer retention and enhancement. Mario J. Miranda can be contacted at: mario.miranda@vu.edu.au © Emerald Group Publishing Limited 2008 Customer loyalty Supermarkets Credit cards Loyalty schemes Australia...

... questionnaire‐based survey in one city in Australia collected responses from 380 respondents, who rated environmental claims contained in promotional messages delivered via garment tags attached to T‐shirts. Findings Shoppers responded more positively to product‐related messages than cause‐related messages...

...Bill Chitty; Steven Ward; Christina Chua Purpose To determine which factors account for customer satisfaction with a service and their loyalty to a given service provider, in the particular, context of “backpacking” in Australia, a significant element of the country's hospitality and tourism...

... Drama Marketing intelligence Marketing planning Music industry Australia In this paper, the relevance of learning through drama is related to calls for marketing education to change and be more relevant to employers and more pertinent and attractive to learners. In the process, educational...

...Mohammed Al‐Hawari; Tony Ward Purpose First, to investigate the relationship between customer perception of service quality and bank financial performance in the new context of the automated banking environment in Australia. Second, to test for the mediating role of customer satisfaction...

...Michael Volkov; Debra Harker; Michael Harker Purpose The purpose of this article is to bring together established research in the field of consumer complaint responses: to contextualise this research into the area of complaints about advertising in Australia; and to empirically test...

..., and have adopted a differentiation strategy combined with a cost leadership strategy. In conducting this study, a mail survey was carried out to collect information from manufacturing firms across Australia, and 225 responses were received. This was followed by an on‐site interview of some of the senior...

...Ken Butcher; Rod McCulloch In Australia, advertising agencies have partially embraced the UK‐originated account planning philosophy. In an exploratory study, six senior account planning directors were interviewed to gain insights into account planning in Australia. It appears that the scale...

... subjects who have not purchased over the Internet; in a major university; in Australia; and in 2000. The cover note stated that the purpose of the study was to learn about Internet users’ intention to purchase air tickets over the Internet. Confidentiality of responses was assured...

..., Australia, and finds that even though SME managers recognize the value of marketing information systems, they have generally done little to develop them so far. This is true for services as well as other industry sectors. Identifies exceptions and outlines one example. Finds that this network of firms...