...Judith Hepner; Jean-Louis Chandon; Damyana Bakardzhieva Purpose Shall luxury firms promote their sustainable development goals (SDGs)? What are the risks and the competitive advantages? Some answers from sustainability-oriented luxury buyers are provided. Design/methodology/approach...

... to analyse the extant strategic management and relationship marketing (RM) literature that deal with competition. Eventually, the purpose of this paper is to develop an alternative route for capacity building process that could sustain competitive advantage in a market or industry, which encounters rapid...

... turbulence, particularly pertaining to the opportunities for competitive advantage and new ideas for product supply related to higher levels of market orientation. Originality/value The paper's findings, addressing a knowledge gap in the small business literature, emphasize the importance of small...

... is intended to be used as a guide for B2B firms especially small and medium sized enterprises (SMEs) who wish to adopt a proactive approach in the use of information and communication technology for business efficiency and competitive advantage, and those who wish to explore the internet technologies...

...Mehmet Haluk Köksal; Engin Özgül Purpose The purpose of this paper is to determine the export competitive advantage differences between high‐ and low‐performing companies in Turkey. The paper specifically and separately analyzes the companies' export resources, export skills, and export...

...Kjell Grønhaug; Geir Grundvåg Ottesen Purpose Given that marketing practitioners often perceive theory as something abstract, with little relevance to their work, the objective is to explain why and how competent application of theory can be highly useful and even lead to competitive advantage...

... strategy Competitive advantage Business performance United Kingdom Under this heading, respondents were asked to discuss the importance of five types of situation analysis and the extent to which their company carried them out: internal (company), competitor, market, customer, and wider business...

... continuously challenges businesses, requiring them to evaluate and change their strategic goals (Groom and David, 2001) and strategic plans (Persidis, 2003) constantly, in order to gain efficiency and competitive advantage. Persidis (2003) points out that, a few years ago, business managers talked thought...

... to be a paradigmatic example of the development of market orientation in a company, as a basis for the company’s performance and competitive advantages. The market‐orientation construct originated in marketing orientation, which was developed in the 1950s on the basis of the assumption that: … creating...

... environment and identifies ways in which organisations can use international pricing to gain a competitive advantage. Proposes the need for a predetermined management mentality and points out that until pricing is given the attention it deserves, and is respected as an essential element of international...

... to the stage where it is now possible to learn what a balance “held” in, say, Oxford is and then draw cash from it at, say, 23.00 on a Saturday in Pennsylvania (i.e. 04.00 GMT Sunday) has been incremental. Competitive advantage Implementation Information Marketing planning Value The concept...

... and weaknesses vis‐à‐vis the competition. This tool is used to assess the competitive weaknesses and strengths of Big Brothers/Big Sisters vis‐à‐vis Special Olympics. Concludes by offering constructive advice as to how Big Brothers/Big Sisters can turn a “latent competitive advantage...

... the correct strategy combination, a multinational can maximize its own competitive advantage(s), thus allowing it to compete effectively and efficiently throughout the world. The schema for combining marketing and corporate strategy is illustrated in Figure 1 , the global strategic marketing decision...

... a sound basis for marketing decision making. An effective marketing plan is not just based on “gut‐feel” and industry experience alone, it is also based on a good deal of structured information and analysis. © MCB UP Limited 1996 Competitive advantage Implementation Marketing planning...

... with a sample of 18 small business founders using simple content analysis and case study techniques. Addresses specific topics including customers and customer focus; competitive advantage and positioning; marketing communications; marketing planning and strategy; and key issues involved in business growth...

.... Of the respondent firms, 85.5 per cent indicated that their international purchasing unit is part of their purchasing function. Only 6.6 per cent indicated that they are either an independent function or an independent unit at corporate level. © MCB UP Limited 1994 Competitive advantage Decision...

...B.C. Ghosh; H.P. Schoch; D.B. Taylor; W.W. Kwan; Teo Sock Kim With increasing emphasis by many companies on gaining competitive advantages, both locally and on a global basis, the significance of marketing as a driving force for business operations and strategic planning has been studied...

... of the marketing mix,such as a “promotional” or “pricing” strategy. The above definition also shows that a positioning strategy may be broken down into three interrelated sub‐components: 1 customer targets; 2 competitor targets; and 3 competitive advantage. In addition this process...

..., into the classification or grouping scheme. Competitive advantage Competitive strategy Decision making Marketing management Marketing strategy Methodology Models Portfolio planning Positioning Product management Expert judgements have an important role to play in strategic marketing decisions...

... manufacturing techniques; exploit their own robust domestic market; and then adopt export‐oriented strategies (Rosenbloom and Abernathy, 1982). Competitive advantage Innovation Japan Japanese management styles Management techniques National cultures USA Japanese firms have a preference...