...Judith Hepner; Jean-Louis Chandon; Damyana Bakardzhieva Purpose Shall luxury firms promote their sustainable development goals (SDGs)? What are the risks and the competitive advantages? Some answers from sustainability-oriented luxury buyers are provided. Design/methodology/approach...

... to analyse the extant strategic management and relationship marketing (RM) literature that deal with competition. Eventually, the purpose of this paper is to develop an alternative route for capacity building process that could sustain competitive advantage in a market or industry, which encounters rapid...

... turbulence, particularly pertaining to the opportunities for competitive advantage and new ideas for product supply related to higher levels of market orientation. Originality/value The paper's findings, addressing a knowledge gap in the small business literature, emphasize the importance of small...

... is intended to be used as a guide for B2B firms especially small and medium sized enterprises (SMEs) who wish to adopt a proactive approach in the use of information and communication technology for business efficiency and competitive advantage, and those who wish to explore the internet technologies...

...Mehmet Haluk Köksal; Engin Özgül Purpose The purpose of this paper is to determine the export competitive advantage differences between high‐ and low‐performing companies in Turkey. The paper specifically and separately analyzes the companies' export resources, export skills, and export...

...Kjell Grønhaug; Geir Grundvåg Ottesen Purpose Given that marketing practitioners often perceive theory as something abstract, with little relevance to their work, the objective is to explain why and how competent application of theory can be highly useful and even lead to competitive advantage...

..., an executive from a lower performing firm commented: Probably most of our research is done by using our various (sales) networks to talk to people. © Emerald Group Publishing Limited 2007 Marketing strategy Competitive advantage Business performance United Kingdom Over many...

... Emerald Group Publishing Limited 2005 Competitive advantage Marketing intelligence Strategic planning Greece Today's firms operate within a rapidly changing business climate created by advances in technologies (Aaby and Discenza, 1995 ; Raymond, 2003), economic and social changes...

... to be a paradigmatic example of the development of market orientation in a company, as a basis for the company’s performance and competitive advantages. Inditex is an international fashion manufacture and distribution group (see Table II) with five store chains, Zara, Pull & Bear, Massimo Dutti, Bershka...

... environment and identifies ways in which organisations can use international pricing to gain a competitive advantage. Proposes the need for a predetermined management mentality and points out that until pricing is given the attention it deserves, and is respected as an essential element of international...

... world‐wide. Ability to work with minimum balances. 2. Banks ‐ reduction in number of counter staff required. Against this has been the contribution that ATMs have made to further erosion of consumer loyalty. 3. Infrastructure ‐ increased volume. Competitive advantage Implementation...

... and weaknesses vis‐à‐vis the competition. This tool is used to assess the competitive weaknesses and strengths of Big Brothers/Big Sisters vis‐à‐vis Special Olympics. Concludes by offering constructive advice as to how Big Brothers/Big Sisters can turn a “latent competitive advantage...

... and corporate strategy. Through the correct strategy combination, a multinational can maximize its own competitive advantage(s), thus allowing it to compete effectively and efficiently throughout the world. The schema for combining marketing and corporate strategy is illustrated in Figure 1 , the global...

... business. By contrast, provides an understanding of how all the key principles can be applied in the smaller business, in the form of a practical step‐by‐step framework for plan development. © MCB UP Limited 1996 Competitive advantage Implementation Marketing planning Small firms Success...

... with a sample of 18 small business founders using simple content analysis and case study techniques. Addresses specific topics including customers and customer focus; competitive advantage and positioning; marketing communications; marketing planning and strategy; and key issues involved in business growth...

.... © MCB UP Limited 1994 Competitive advantage Decision making Global marketing Globalization International sourcing Management information Marketing communications Purchasing Strategic planning As the progressive lowering of trade barriers eases –however fitfully– the flow...

...B.C. Ghosh; H.P. Schoch; D.B. Taylor; W.W. Kwan; Teo Sock Kim With increasing emphasis by many companies on gaining competitive advantages, both locally and on a global basis, the significance of marketing as a driving force for business operations and strategic planning has been studied...

... target market. The mix should be tailored so that target customers regard it as being superior to those offered by competitors – by reflecting the firm′s choice of competitive advantage. Figure 1 provides a diagrammatic representation of how the three sub‐components of the positioning strategy decision...

... 1994 Competitive advantage Competitive strategy Decision making Marketing management Marketing strategy Methodology Models Portfolio planning Positioning Product management Of course knowledgeable industry analysts or commentators may also inform the efforts of management...

... a future scenario for the Japanese. © MCB UP Limited 1994 Competitive advantage Innovation Japan Japanese management styles Management techniques National cultures USA Japanese firms have a preference for short‐term cost reduction rather than long‐term development of technological...