... Dependence Opportunism Commitment Competitive strategy Marketing Assets Trust Supplier relations Norway Opportunism, or self‐interest seeking with guile (Williamson, 1975) appears to be a common behavior in business exchanges, in large part, due to intense competition (Hawkins et al...

... results, this study applies to the industry of mobile communications. Competitive strategy Consumers Crises in the business world can be described as difficult battles (Tsang, 2000) in the war for survival (Snyder et al., 2006). Therefore, when a product‐harm crisis hits a business...

... in a meaningful way. Originality/value This is an extremely new and original concept for businesses to apply. Pamela Johns can be contacted at: pljlatco@aol.com © Emerald Group Publishing Limited 2010 Marketing intelligence Marketing information Competitive strategy Corporate strategy...

... in the US textile and apparel/clothing industry. Practical implications This research study shows, within its limitations, that niche marketing is a promising global competitive strategy for mature industries. The study proposes practical guidelines for putting it into practice. Originality/value...

... Emerald Group Publishing Limited 2005 Numerous typologies of business generic competitive strategies or “strategy types” have been proposed (McGee and Thomas, 1986 ; Miles and Snow, 1978 ; Porter, 1980), based on strategy components such as the scope or domain of the business, resource...

... Group Publishing Limited 2005 Marketing intelligence South Africa Belgium Competitive strategy Export markets This study focuses upon the competitive intelligence (CI) activities of South African and Belgian exporters. In today's environment of intensifying global competition...

... the lack of response as a sign of weakness, other rivals could take it as an indication that the company will not fight to defend its market share, and this could encourage them to attack it. Competitive strategy Organizational behaviour Spain Companies are encouraged to improve...

... and describes the methodology, before presenting and discussing the empirical findings of the study. It highlights the managerial implications, pinpoints relevant limitations and proposes an agenda for future research. Marketing information Exports Competitive strategy The use of market...

... findings and discussion of their managerial implications. Business environment Internet Marketing planning Information Competitive strategy Marketing intelligence The term “environmental scanning” (ES) refers to the means by which managers study and monitor relevant business...

... 2004 Economic cooperation Competitive strategy Organizations Business excellence To raise new questions, new possibilities, to regard old problems from a new angle, requires creative imagination and marks real advance in science (Albert Einstein). An individual...

... ; Pullman et al., 2002). QFD is distinguished from other quality philosophies by its focus on increasing organization and team effectiveness, quality planning and deployment, rather than simply on the technical aspects of increasing product quality. Marketing strategy Competitive strategy...

... selfishness with co‐operative strategies. It is argued that selfishness may be crucial to successful relationships and may produce greater economic welfare than pervasive collectivism. © MCB UP Limited 2002 Relationship marketing Co‐operation Competitive strategy Individual behaviour...

... factors, such as international experience, appear to be most important when selecting modes of entry. Joint ventures may be more appropriate for internationally‐experienced firms, than for inexperienced companies. © MCB UP Limited 2001 Growth International marketing Competitive strategy...

... performance deterioration. Yet, because the attributes in this cell are salient and exhibit good own performance, the traditional importance‐performance analysis would again prescribe a keep up the good work or consolidate superior position strategy. Competitive advantage Competitive strategy Marketing...

... locally and internationally for innovative products and market share. In addition to reviewing the literature on competitive strategy and discussing the issues with several leading academic exponents, a survey was undertaken to assess practitioners’ views and activities. The principal objectives...

... Press , New York, NY. © MCB UP Limited 1996 Competitive strategy Market share New product development Product innovation Time to market Why do these questions arise? The subject of how the market‐share leader achieved that position is a venerable research topic in marketing...

.... It is undertaken, not because it will solve a particular problem, but because it may contribute to solving a number of seemingly unrelated problems. By way of contrast, Americans are typically more narrowly focused. Competitive strategy International marketing Japan Manufacturing strategy Marketing...

... know”. This theme stresses the consistency dimension of service quality and reminds customers that at Holiday Inn there will be no surprises with regard to service quality. Competitive strategy Hospitality industry Quality assurance Quality programmes Service quality strategy...

..., 1983). This view leads to the possibility of recurring patterns of competitive conduct and performance outcomes within a defined competitive domain. Those patterns in turn define groups of players on the basis of the similarity, or dissimilarity, of their competitive strategies along key dimensions...

..., and the final collection, evaluation and processing of the data using a hyper‐media software called Guidex. Draws conclusions to guide other system users and designers. © MCB UP Limited 1993 Competitive strategy Information systems Strategic planning 4 MARKETING INTELLIGENCE & PLANNING 11,7...