...Sumanjeet Singh; Dhani Shanker Chaubey; Rohit Raj; Vimal Kumar; Minakshi Paliwal; Seema Mahlawat Purpose This study explores the intricate relationship between social media communication, consumer attitude and purchase intention within the context of lifestyle category products. With the rapid...

...Baoku Li; Yafeng Nan Purpose This paper aims to reveal the influence of the presentation of online product information (POPI) on consumer attitudes in the context of online buying digital products. Design/methodology/approach Two main experimental designs are used to collect data. The ANOVA...

...Madugoda Gunaratnege Senali; Helen Cripps; Stephanie Meek; Maria M. Ryan Purpose The rise of digital transaction technology has been transformative for businesses however consumer attitudes to this technology can vary. The comparison of Australians, Chinese and Sri Lankans’ consumers salient...

... in the increased number of new customers for the sponsoring firm and the influence the sponsorship has on customer lifetime value (CLV). The theory of reasoned action is used to argue that the context of measuring new customers can be captured by measuring the change in consumer attitudes resulting from...

...Patrick van Esch; Denni Arli; Jenny Castner; Nabanita Talukdar; Gavin Northey Purpose Reports show that 6.77m people published blogs on blogging websites and more than 12m people write blogs using their social network. However, few studies have explored consumer attitudes toward bloggers...

... brand extensions differ from SG brand extensions. This study examines the degree to which the perception of difference affects consumer evaluations. In the following sections, factors influencing consumers’ attitudes toward extension and factors influencing the revision of attitudes toward the parent...

... messages have a significant positive influence on consumer attitudes and intentions in the consumer healthcare arena. Practical implications The findings have managerial value and public policy implications for healthcare officials in developing effective communications material. Specifically...

...-cultural test of the TRI using actual consumer samples from two culturally very different countries. Cross-cultural research Demographics Technological innovation Consumer attitudes Consumer behaviour The market capitalization that has been achieved by companies such as Google, Apple...

...) of the consequences of engaging in that behaviour (Fishbein and Ajzen, 2010). Thus, beliefs form the foundation from which attitudes, intentions and behaviours emerge. In this study consumers’ CSR beliefs are employed as a proxy for inferring consumer attitudes in the context of the TRA framework. Thus, the proposal...

... by applying self-construal theory in explaining green buying behaviour. © Emerald Group Publishing Limited 2015 India Consumer attitudes Consumer behaviour Green marketing Sustainability issues, green brands, and environmental consciousness are on rise in emerging economies. Government...

... technology, and level of user experience. The research hypotheses related to the conceptual model are discussed next. © Emerald Group Publishing Limited 2014 Consumer behaviour Electronic commerce Personality Consumer attitudes The explosion of social networks has led to a frenzy...

... (almost 46 percent of the total population worldwide) may knowingly purchase counterfeit products (i.e. non-deceptive counterfeiting – Phau et al., 2009) on various occasions. © Emerald Group Publishing Limited 2014 Consumer attitudes Counterfeiting These emotional...

... and structural assurances) have a significant effect on initial trust in mobile banking. However, the impact of reputation as a firm characteristic on mobile banking adoption was not supported. Laforet and Li (2005) investigated consumers' attitudes towards online and mobile banking in China...

...Ahmed Shahriar Ferdous; Batul Towfique Purpose The purpose of this paper is to investigate the overall attitudes of consumers in Bangladesh toward marketing. The paper also empirically tests for associations between consumer attitudes toward marketing, satisfaction with marketing mix...

... and the relationship between the attitude and the influence factors were explored. The results show that the Fishbein model can effectively measure consumer attitudes and the examined consumer characteristics were important influence factors on consumer attitudes and online shopping decisions. The Internet has...

... 0.33 Ns and DF 1 value 0.067 Ns). © MCB UP Limited 1999 Cognitive mapping Marketing communications Personality Consumer attitudes Integrating these findings into the current framework, it is proposed that a combination of adaptive traits such as low self‐esteem, dogmatism...

... of the individual adult, the development of green consumerism and the reactions of management in a wide sphere of industries. © MCB UP Limited 1998 Children Consumer attitudes Education Environment Green issues Marketing research The environment is a key concern to young people...

... and a number of other major issues have yet to be resolved. Directions for future research are developed. © MCB UP Limited 1998 Brands Consumer attitudes Country of origin National cultures Perceptions Over the past 30 years or so the growth in international trade and the development...

... in Malta which show not only that dogmatism and age are positively related to consumer ethnocentrism but also that consumer ethnocentrism is lower among consumers with higher levels of education. Discusses the implications of these findings. © MCB UP Limited 1996 Beliefs Consumer attitudes...

... and blade market (Ono, 1991). Consumer attitudes Japan Marketing USA The conceptual foundation of Japanese international marketing strategy is rooted in the era of the samurai warrior. This fighter learned several forms of martial art to prepare for any adversity presented to him (Kotler...