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Keywords: Consumer choice
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2025) 43 (7): 1349–1365.
Published: 11 April 2025
... Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Fitness apps User loyalty Gamification Consumer choice Perceived value The fitness app industry has experienced exponential growth, becoming an essential part of health and wellness routines...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2021) 39 (7): 893–908.
Published: 23 June 2021
... author and can be contacted at: hujingwgy@foxmail.com 08 08 2020 12 04 2021 19 05 2021 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Awe Emotion Conformity Consumer choice Social connectedness National Natural...
