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Keywords: Emotion
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2023) 41 (3): 279–292.
Published: 30 January 2023
... to the CUI towards MPS apps. MPS managers can evoke positive emotions such as pleasure by analysing consumer feedback and expectations and providing personalized responses. Such features have the potential to influence consumers to connect emotionally with the MPS apps and strengthen their intentions...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2021) 39 (7): 893–908.
Published: 23 June 2021
... © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Awe Emotion Conformity Consumer choice Social connectedness National Natural Science Foundation of China 71772064 http://dx.doi.org/10.13039/501100001809 One day - while strolling...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2015) 33 (2): 179–196.
Published: 07 April 2015
... for the main study. The data were analyzed through structural equation modeling. Findings – The results show that luxury restaurants’ stimuli (i.e. food quality, service quality, and atmospherics) influence diners’ emotions, which in turn affect their brand loyalty. Furthermore, food quality can directly...
