... by French and US academics (Baker and Erdogan, 2000; Hetzel, 2000; Polonsky and Mankelow, 2000). © MCB UP Limited 2002 Research Industry Managers Co‐operation Universities What seems to be missing in this debate is the practitioner point of view. Our aim in this paper is to discuss...

...Marilyn M. Helms While the strategic planning process of leaders is well understood, firms in lower market share ranks tend to have a planning process of a follower. Instead of trying to influence their environment, they normally copy the strategies of the industry leader or even serve niches...

...David Jobber; Daragh O’Reilly A literature review of techniques for raising response rates to industrial mail surveys identified six tried and tested methods. Experimental evidence shows considerable support for a prior telephone call, pre‐paid monetary incentives, non‐monetary gifts (such as a pen...