... quality in the online financial services context and develop a scale for measuring online financial service quality (i.e. OFSQ). Design/methodology/approach – The present study anchors in Grönroos’s (1984) service quality model and DeLone and McLean’s (2003) information systems (IS) success model...

... is the first to suggest mapping between knowledge‐acquisition research and marketing problem domains. © Emerald Group Publishing Limited 2005 Marketing planning Experts Knowledge management Information systems One knowledge acquisition researcher (Grabowski, 1988) designed an experiment...

... information included the type of business, size of the organization in employees, the amount of assets and annual revenue, the number and types of computer systems, and the size of the capital budget for telecommunications and information systems. Information systems Marketing management Marketing...

...Rebecca Burden; Tony Proctor Reviews an approach to information systems development through the medium of a case study. The case study looks specifically at the introduction of an information technology (IT) system into a well known retail organization. Gives particular attention to how...

...Jari M. Talvinen; Timo Saarinen Evaluates which information included in Marketing Information Systems (MkIS) has been important in providing support for the marketing management process. Also analyses what improvements in marketing and sales have been realized by implementing MkIS to support...

.... The Role of Competitor Information Systems Keith Fletcher and Mark Donaghy Marketing Intelligence & Planning, Vol. 11 No. 7, 1993, pp. 4-18. © MCB University Press, 0263-1503 Planning has rightly been called the prime task of top management (Drucker, 1974). Confronted by a world of accelerating complexity...

...‐ordinated manner. © MCB UP Limited 1993 Competitive strategy Information systems Recruitment United Kingdom Universities MARKETING INFORMATION SYSTEMS IN UNIVERSITIES 19 Extracts from the UCCA/PCAS systems can be used to model the selection process and provide more effective use...

... that this blend of changes is required to meet the challenges of modern organizations, particularly in the area of high risk information intensive financial services. INFORMATION SYSTEMS: THE UK RETAIL FINANCIAL SERVICES SECTOR 13 Itis important for managers with seniority to recognize the current stage...

... Market, online information systems can go a long way in helping a company to stay on top. Categories of Information Sources Doing business in the EC requires two distinct categories of information. The first is information on how the policies and legislation within the EC will affect business. The second...

... performance by the development of an appropriate marketing information system. THE POTENTIAL OF MARKETING INFORMATION SYSTEMS IN CHARITABLE ORGANISATIONS 15 T he theory and practice of marketing in non-profit organisations is considered. marketing decision making, and what types of problems they recognise...

...Magnus Soderlund In the post‐modern era, the business environment of the firm is becoming increasingly turbulent and chaotic. Many firms have responded by using business intelligence, usually in the form of scanning departments and formal information systems. However, these methods have not proved...

... information systems, based on commercially available databases. Focusing on information systems that elicit and represent structural relationships that would, for example, be familiar in terms of a diagrammatic consumer behaviour model, the article examines in turn, storage and database design; means of input...

... and the use of marketing information as both a function and a business philosophy in the financial services sector (Crawley, 1982; Lewis, 1984; Majaro, 1984; Middleton, 1987). An earler article in this journal (Stone and Clarkson, 1989) examined the use of marketing information systems (MkISs) in UK financial...

...Keith Fletcher; Alan Buttery; Ken Deans The needs of marketing executives for information are examined and how well these are satisfied within a management information system is considered. It is shown how a marketing system should be considered as a subject, or module, of a total Management...

...Steve Johnston; Sarah Woodward The main findings of an ESRC‐funded research project which was aimed at evaluating current UK company practice with reference to marketing management information systems is summarised. The extent to which companies could and have developed these systems, the extent...

...David Jobber; Martin Watts Personal interviews with 84 marketing information system (MkIS) users in 33 UK marketing companies were conducted in order to determine attitudes towards MkIS and to relate attitudes to usage. In general, user attitudes were favourable regarding usefulness of information...

...Trevor Watkins The growth in usage of marketing information systems (MIS) within insurance companies is examined. It is based on a series of in‐depth personal interviews with marketing executives and data processing specialists in a selection of UK, US and Canadian life insurance companies. © MCB...

... information systems is increasing. Questionnaire survey results of Fortune 500 companies are compared for 1965, 1975 and 1985, and the implications for the organisation of the marketing research function findings discussed. © MCB UP Limited 1987 Computer Systems Information Systems...