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Keywords: Promotion planning
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2025) 43 (3): 500–518.
Published: 14 October 2024
... 2023 25 12 2023 25 05 2024 22 08 2024 16 09 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Digital coupons Gamification Hyper-personalization Technology anxiety Promotion planning Coupon redemption...
