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Keywords: Purchasing
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2006) 24 (7): 708–729.
Published: 01 December 2006
...Andreas P. Kakouris; George Polychronopoulos; Spyros Binioris Purpose To propose a framework for purchasing and outsourcing decisions together with a process model for evaluating and assessing possible suppliers. The paper focuses in particular on the “planning” and “qualifying” phases...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2005) 23 (4): 350–358.
Published: 01 June 2005
... with regard to its role as a motivator of consumer purchases. Next, we describe an experiment designed to compare the relative influence of motivational factors in consumer decision making in online and offline environments. We conclude by discussing the implications of the results of the study, identify its...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2002) 20 (4): 234–242.
Published: 01 July 2002
... a purchase outlet to purchase a product is the Internet. Technically, the Internet minimises customer’s transaction costs such as time spent travelling to a store to purchase a product. Yet, in spite of its benefits, only one‐in‐four Internet users shop online. An empirical analysis of surveyed beliefs...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1998) 16 (5): 327–336.
Published: 01 September 1998
...Philippa Ward; Fiona Sturrock This paper provides an exploratory examination of the purchasing patterns, selection procedures and risk‐reducing mechanisms employed by female consumers making joint purchase decisions with their male partners within the furniture and carpet sectors of the home...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1998) 16 (1): 6–11.
Published: 01 February 1998
.... 3How can order values and purchase frequency be optimised in a marketplace that is continuously having cost pressures thrust on it? 4. 4Following radical changes to the structure of Local Government, how can existing buyers and/or specifiers of the product be tracked into their new positions? 5...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1994) 12 (9): 4–17.
Published: 01 October 1994
... the selection of worldwide sourcing strategies most appropriate to corporate goals. The majority of the firms (52.6 per cent) have a combination of centralized and decentralized approaches in organizing the purchasing function. On average, seven professional employees work in the purchasing unit...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1994) 12 (9): 18–23.
Published: 01 October 1994
... making Do‐it‐yourself Product management Purchasing Supplier relations During a four‐month period between 1992 and 1993, a leading manufacturer of wallcoverings in the UK (hereinafter referred to as the manufacturer)commissioned a report to analyse consumer awareness of, and preference...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1993) 11 (11): 4–8.
Published: 01 November 1993
... of a company′s reputation. Good reputation is built through customer service and a customer′s experience. © MCB UP Limited 1993 Consumer attitudes Customer service Purchasing Organizational performance 4 MARKETING INTELLIGENCE & PLANNING 11,11 An investigation into the role of corporate...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1993) 11 (7): 44–56.
Published: 01 July 1993
..., the motivation for purchase, the promotional and marketing strategies are highly differentiated between cultures and/or country markets. One such is baby food: whether the supplying companies have a co-ordinated overall global business strategy is open to debate - what is clear is that the product itself may...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1993) 11 (7): 39–43.
Published: 01 July 1993
...Paul A. Herbig; Bradley S. O′Hara For firms, small and large alike, the move towards internationalization implies a different role for every aspect of the organization. One important function within the firm that is becoming more and more global in orientation is the purchasing department. Many...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1993) 11 (2): 37–43.
Published: 01 February 1993
...Ugur Yavas; Abdulla Abdul‐Gader A sample of 217 Saudi children was surveyed to determine the impact of television commercials on their purchase behaviour. Reports the results of this survey, broken down by gender and discusses their implications. Offers suggestions for future research. © MCB UP...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1988) 6 (2): 12–14.
Published: 01 February 1988
... elsewhere will be charged extra at our standard cost. . . We pack goods and charge the purchaser the cost". A purchaser could well respond or may already have stipulated on his order form. "The price is inclusive of delivery to the location indicated on the contract and of all packing which...
