...Kallol Das; Yogesh Mungra; Anuj Sharma; Satish Kumar Purpose This paper aims to take stock of research done in the domain of relationship marketing (RM). Additionally, this article aims to identify the potential areas of future research. Design/methodology/approach The authors have used...

... framework © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Customer loyalty Loyalty layers Customer expectations Service quality Reciprocity Innovativeness Relationship marketing Customer knowledge From the sociological...

... at: paul.harrigan@uwa.edu.au 13 04 2019 10 07 2019 02 09 2019 29 09 2019 16 10 2019 17 10 2019 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Relationship marketing Social media Content curation Elaboration-likelihood...

... stages of Parvatiyar and Sheth’s (2000) process model of relationship marketing: formation, management and governance, performance evaluation, and evolution. Design/methodology/approach Nine semi-structured interviews were conducted with tourism and government stakeholders involved in the creation...

...Aphrodite Vlahos; Liliana L. Bove Purpose The purpose of this paper is to investigate how customer relationship marketing (CRM) activities are utilized by plastic surgery providers to encourage the sale of non-surgical cosmetic procedures (such as Botox). These procedures are considered...

... to analyse the extant strategic management and relationship marketing (RM) literature that deal with competition. Eventually, the purpose of this paper is to develop an alternative route for capacity building process that could sustain competitive advantage in a market or industry, which encounters rapid...

...Abdullah Firdaus; Agnes Kanyan Purpose – The purpose of this paper is to propos a new measuring instrument for relationship marketing which is uniquely designed for the foodservice industry. In particular, the underlying dimensions of relationship marketing as perceived by customers...

...Johannes Perret; Maria Holmlund Purpose – The role of ethical issues is growing in business and in society, but surprisingly, that role is sparsely examined in the relationship-marketing context. The purpose of this paper is to develop a framework describing the fundamentals of ethical...

... of knowledge on CSR orientation as an alternate relationship marketing strategy, which merits more attention from researchers. In the Indian context too, previous studies have shown that Indian banks concentrate its CSR activities more on areas such as, education, balanced growth, health and environmental...

... contextual variables that constrain the link between the core relationship marketing constructs of trust and commitment. Design/methodology/approach A series of qualitative interviews were administered with bank relationship managers and premium banking customers. This enabled the concurrent...

... economic variables such as service quality and perceived value separately from social variables such as trust, commitment and bonds (Storbacka et al., 1994). The divergence of disciplines (services marketing, transaction cost economics and relationship marketing) has led to a gap in research aimed...

...Miljana Mitic; Alexandros Kapoulas Purpose The purpose of this paper is to investigate the role of Web 2.0 and social media in relationship marketing (RM) in banking. The aim is to understand why some banks resist the Web 2.0 trend, how this is aligned with their RM approaches and what...

... Relationship marketing Supply chain management Organizational structure Consortium marketing Branding Fashion Interfirm cooperation Design Case study Consortium marketing is a category of interfirm collaboration (Kingsley and Klein, 1998) whereby multiple firms with complementary knowledge...

...Tore Mysen; Göran Svensson; Janice M. Payan Purpose This study includes relationship marketing concepts (i.e. trust, commitment, and satisfaction) as precursors to transaction cost theory outcomes (i.e. specific investments, opportunism, and formalization) which are rarely, if ever, included...

... Co‐creation and co‐production are both components of relationship marketing (Gummesson, 2008 ; Rowley et al., 2007) in which organisations view consumers as critical assets and attempt to build strong ongoing relationships with them in order to create value for each other (Rowley et al...

...Kallol Das Purpose The purpose of this paper is to review the academic literature on relationship marketing (RM), conduct a content analysis of the same for the purpose of classification and provides a comprehensive bibliography. Design/methodology/approach A range of online databases were...

...John D. Nicholson; Adam Lindgreen; Philip J. Kitchen Purpose The purpose of this paper is to apply the theory of relationship marketing to the previously unexplored context of organizations – from multiple sectors of society – that interact through no other apparent reason than geographic...

... by the service providers (Crosby et al., 1990). While the focus of relationship marketing is to deliver personalized and value‐added solutions to the needs of individual customers, the service provider in the value‐added process is a vital contact point with the customers (Humphreys and Williams, 1996...

... corporate reputation more seriously, but their understanding of the concept differs significantly from the way it is understood and applied in the West. Ying Fan can be contacted at: ying‐fan@brunel.ac.uk © Emerald Group Publishing Limited 2007 China Relationship marketing Corporate...

..., and customer communities. Research on both of these themes fits broadly within the paradigm or philosophy of relationship marketing. As the main plank of a marketing strategy, relationship marketing aims to build long term, mutually satisfying relations with customers, suppliers and distributors with the key...