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Keywords: Technology anxiety
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2025) 43 (3): 500–518.
Published: 14 October 2024
...Preeti Nayal; Arun Sharma; Neeraj Pandey; Amit Shankar Purpose Drawing on self-determination theory (SDT), this study analyzes the impact of gamified and personalized coupons on the intention to redeem digital coupons in the presence of consumer engagement and technology anxiety. Design...
