... Humor styles Mexico United States of America Television commercials Cross cultural studies Advertisers are aware that viewers are spending less time looking at advertisements on television (Rojas‐Mendez and Davies, 2005). Consumers use commercial breaks to get a snack or a drink, take...

... or unspoken words for communication, which often leads to more emotional approaches to communication (Taylor et al., 1997 ; Choi et al., 2008). © Emerald Group Publishing Limited 2011 Brands Cross cultural studies Product positioning United States of America Attitudes...

... at: l.vos@mdx.ac.uk © Emerald Group Publishing Limited 2010 Consumer behaviour Small enterprises Marketing strategy Alternative medicine United Kingdom United States of America Complementary and alternative medicine (CAM) is a phenomenon of growing importance to the worlds...

... customer relationships. Retailers Small enterprises Owner‐managers Rural areas Internet United States of America Leslie Stoel can be contacted at: stoel.1@osu.edu © Emerald Group Publishing Limited 2010 Internet use been suggested as a key strategy for success for small...

... indicated that their private label purchasers also purchase private label from Target. © Emerald Group Publishing Limited 2010 Decision trees Labelling Consumer behaviour United States of America Given the global economic downturn of 2008‐2009, already tough retail markets have...

... to comparison‐search for competitive offerings when patronizing a cross‐channel retailer compared to those patronizing a multi‐channel retailer. Shopping Internet shopping Customer orientation Consumer behaviour United States of America Retailing firms face market pressures to transact...

... United States of America Consumer behaviour Arts Expenditure Many art marketers feel that it is difficult to predict art market demand (Gleadell, 2008). This difficulty may particularly affect art dealers for the following two reasons. First, art dealers primarily engage in selling original...

... loyalty Professional services United States of America Creating superior value and keeping customers are critical strategic marketing issues for companies in today's highly competitive environment. Many firms experience customer defections even when they believe customers were satisfied...

... ; Martin, 2003 ; Mittal et al., 2002). © Emerald Group Publishing Limited 2008 Magazines Advertising United States of America One of the key issues for an advertiser is deciding how to phrase the advertising content which consumers will be exposed to. To this end, message...

... Limited 2008 Product positioning Brands Marketing strategy Australia United States of America The need to integrate marketing communications and the complexity of communication planning is driven by a number of factors. These include the centrality of the brand, the integrated...

... Marketing strategy Marketing planning United States of America In the USA, the “Baldrige education criteria for performance excellence” developed by the Baldrige National Quality Program (BNQP, 2005), rest on the assumption that universities can take steps to achieve “performance excellence...

... This study generally confirms the literature, but comes to some original further conclusions. Erin D. Parrish can be contacted at: eparrish@us.edu © Emerald Group Publishing Limited 2006 Niche marketing Competitive strategy United States of America Textiles Clothing and accessories...

...) and Narver and Slater (1990) . © Emerald Group Publishing Limited 2006 Market orientation Small enterprises Qualitative methods United States of America For the main study, face‐to‐face and telephone depth interviews were conducted. Following Blankson and Omar (2002...

... to other factors such as differences in cultural values between the samples. Advertising National cultures Hong Kong United States of America © Emerald Group Publishing Limited 2004 Individualistic cultures emphasize the goals of individuals rather than group concerns and needs...

... training program? Do college sales courses prepare students for the sales profession? Would emotional intelligence training benefit the sales profession? © Emerald Group Publishing Limited 2004 Psychology Sales force Surveys United States of America There are a number...