...Millicent Kennelly; Halley Corbett; Kristine Toohey Purpose The purpose of this paper is to investigate why and how universities in the Glasgow region sought to leverage the 2014 Commonwealth Games to achieve their own benefits. Design/methodology/approach An in-depth qualitative case study...

...Yousra Asaad; T.C. Melewar; Geraldine Cohen; John M.T. Balmer Purpose – The purpose of this paper is to explore how post-92 UK universities perceive and manage market orientation (MO) in their export operations of educational services to international students (i.e. export market orientation (EMO...

...Mostaque Ahmed Zebal; David R. Goodwin Purpose The purpose of the study is to explore the market orientation of the private universities in Bangladesh. The study further aims to investigate the relationships between market orientation and business performance. Design/methodology/approach Data...

...Ross Brennan; Helen Haywood; Mike Molesworth Purpose This paper aims to explore the process that undergraduates go through in selecting universities and courses in the context of an increasingly marketisated higher education (HE) where students may see themselves as consumers. Design...

...Ross Brennan; Monica Gibson‐Sweet; Ross Brennan; Anne Foy; Jacqueline Lynch; Peter Rudolph Purpose The purpose of this paper is to report the views of UK marketing educators about critical issues in teaching and learning of university‐level marketing education, and to compare these views...

... to the profession, when selecting case studies for incorporation into their course. © Emerald Group Publishing Limited 2009 Case studies Marketing information Education Universities Many of the students in your class, if they are like the students in my class, or classes in a number of other...

...Claire Brown; Peter Varley; John Pal Purpose The purpose of this paper is to examine university applicants' choice processes using Kotler's five stage consumer buying process with a particular emphasis on the final stage of the process namely that of the purchase decision. Design/methodology...

...). Teachers Students Universities Individual perception Spain But once the educational institution is chosen, the teacher's role becomes the fundamental reference point for all the agents involved in the process. When the educational institution, public or private, has been chosen, the question...

... of the findings to the various organizational types permits planners to compare practice in other business schools, both in their peer group and in the sector as a whole. Kevin L. Hammond can be contacted at: khammond@utm.edu © Emerald Group Publishing Limited 2007 Universities Business schools...

...Kevin Hammond; Harry Harmon; Robert Webster; Mike Rayburn This article reports the application of marketing planning in an unusual context. It reports the results of a national survey of business school deans in the USA, and examines the possible effects on university business school performance...

... to practitioners. When questioned directly about the relevance of current academic research in marketing to practice, few positive comments were forthcoming. Interviewee A, whose company has university links both for technological research and business education, commented: “from our perspective we drive...

...Elaine M. O’Brien; Kenneth R. Deans Examines the concept of adapting industry models to higher education, with specific reference to the idea of an educational supply chain, in which employers, students, university staff, schools and colleges work in collaboration to ensure that the needs of all...

...Mark Gabbott; Ewan Sutherland Explains how it is possible for universities which are part of the UCCA/PCAS system to develop insights into their recruitment process. The changes to the university sector and government funding of higher education make it critical for universities to understand...