Issues

Book Review

Understanding Social Inequality

Paul Henry
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Research ethics: Re‐evaluating the consequentialist perspective of using covert participant observation in management research

John Oliver; Keith Eales
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Mass customization for long‐term relationship development: Why consumers purchase mass customized products again

Seiji Endo; Doris H. Kincade
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Tasting as a projective technique

Simone Pettigrew; Stephen Charters
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Regulating online advertising: the benefit of qualitative insights

Debra Harker
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Designing and conducting online interviews to investigate interesting consumer phenomena

Thorsten Gruber; Isabelle Szmigin; Alexander E. Reppel; Roediger Voss
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Social comparison of material possessions among adolescents

Kara Chan
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Editorial

Editorial

Len Tiu Wright
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Practitioner perspectives

Qualitative perspectives about business to business marketing

Peter Williams
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