Issues

Boosting customized and personalized interactive livestreaming experiences. Is Amazon Explore competing or complementing the hospitality industry?

Zahy Ramadan; Maya Farah; Norma Al Rahbany
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Exploring new-product selling challenges in the FMCG sector: a qualitative method approach

Archana Sharma; Mahim Sagar
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RETRACTED: Promoting brand gratitude through unique emotional connection: a qualitative study

Subhajit Bhattacharya; Arunava Dalal
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Resilience of small retailers in facing the Covid-19 pandemic – a qualitative study

Tamal Samanta; Rajesh Aithal
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Projecting complex categories: biodynamic wine producers’ online identity

Kenneth A. Fox; Grant Alexander Wilson
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Dynamics of user-generated content and service failure recovery: evidence from millennials

Wilson Ozuem; Michelle Willis; Silvia Ranfagni; Kerry Howell; Serena Rovai
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Financial inclusion and the financial and economic development: review of the literature, evidence gaps and the road ahead

Maryem Naili; Imad Jabbouri; Issa Helmi
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A framework to improve retail customer experience: a qualitative study exploring the customer journey

Mojtaba Poorrezaei; Christopher Pich; Sheilagh Resnick
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Developing internal marketing strategies for measuring and managing employee-based brand equity

Granit Baca; Nail Reshidi
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