Issues

Book review and dissertations

Book review

Kathy Hamilton
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Dissertations

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Agents of change: how young consumers are changing the world of marketing

Ian Spero; Merlin Stone
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Applying interactional psychology to salesforce management: a socialization illustration

D. Todd Donavan; Xiang Fang; Neeli Bendapudi; Surendra N. Singh
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The influence of information and advice on competitive strategy definition in small‐ and medium‐sized enterprises

G. Ian Burke; Denise G. Jarratt
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High‐tech corporate branding: lessons for market research in the next decade

Julie Schoenfelder; Phil Harris
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Trust formation in cross‐cultural business‐to‐business relationships

Troy Heffernan
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Internal brand building in multicultural organisations: a roadmap towards action research

Christine Vallaster
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Editorial

Editorial

Len Tiu Wright
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