Issues

Investment incentives for single and multiple unit franchisees

Scott Weaven; Lorelle Frazer
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Laddering in the practice of marketing research: barriers and solutions

Tânia Modesto Veludo‐de‐Oliveira; Ana Akemi Ikeda; Marcos Cortez Campomar
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Unethical consumers: Deshopping behaviour using the qualitative analysis of theory of planned behaviour and accompanied (de)shopping

Tamira King; Charles Dennis
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Professionals' relationships with clients in the apparel industry

Diana Saiki; Marilyn R. DeLong
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An internationally focused synthesised marketing strategy underpinned by qualitative research

Peter R.J. Trim; Yang‐Im Lee
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Food retail buyer behaviour in the People's Republic of China: a grounded theory model

Brenda Sternquist; Zhengyi Chen
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Editorial

Editorial

Len Tiu Wright
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Practitioner perspective

Practitioner perspective

Clive Nancarrow
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