Issues

Special Issue: Gamifying human computer interaction for young consumers. Guest Editors: Abhishek Behl, Justin Zuopeng Zhang

Guest editorial

Abhishek Behl; Justin Zuopeng Zhang
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Gamifying OTT: a study on consumer attitudes toward game elements and OTT media service provider brands in gamification

Caroline S.L. Tan
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How over-the-top (OTT) platforms engage young consumers over traditional pay television service? An analysis of changing consumer preferences and gamification

Mayank Sadana; Dipasha Sharma
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Do gamified elements affect young people’s use behaviour on consumption-related mobile applications?

Edmund Wut; Peggy Ng; Ka Shing Wilson Leung; Daisy Lee
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Examining the importance of gamification, social interaction and perceived enjoyment among young female online buyers in India

Prashant Raman
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A preliminary investigation of gamification from the young consumer’s perspective

Danielle Hass; Ashley Hass; Mathew Joseph
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Mobile health (mHealth) application loyalty in young consumers

Manjari Soni; Kokil Jain; Isha Jajodia
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Gamification in banking: a review, synthesis and setting research agenda

Shilpa Chauhan; Asif Akhtar; Ashish Gupta
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The e-learning persuasion through gamification: an elaboration likelihood model perspective

Nirma Sadamali Jayawardena
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Gamification of financial applications and financial behavior of young investors

Abhinav Pal; Kavita Indapurkar; Kriti Priya Gupta
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