Issues

Influence of return convenience on young buyers’ repurchase intentions

Waqar Ahmed; Sehrish Huma; Syed Umair Ali
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Two roads diverge in cyberspace: dual but opposing social media pathways affecting teens’ well-being

Kristin Stewart; Glen Brodowsky; Donald Sciglimpaglia
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Beyond labels: segmenting the Gen Z market for more effective marketing

Joeri Van den Bergh; Patrick De Pelsmacker; Ben Worsley
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“Tag a person who loves candy” – sociocultural approach to unhealthy food marketing to adolescents in social media

Ulla-Maija Sutinen; Roosa Luukkonen; Elina Närvänen
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For me, for you, or for the environment? Explaining young consumers’ motives for adopting electric cars based on the fundamental motive framework

Widya Paramita; Rokhima Rostiani; Rahmadi Hidayat; Sahid Susilo Nugroho; Eddy Junarsin
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Exploring social influence effect on mobile marketing behaviors of young consumers in the USA and Mexico

Adesegun Oyedele; Emily Goenner
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What marketers of after-school educational services and educators can learn from children’s perceptions of intelligence

Kara Chan
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