Issues

Dynamics of social media involvement in building customer engagement and co-creation behavior: the moderating role of brand interactivity

Mir Shahid Satar; Raouf Ahmad Rather; Shadma Shahid; Jamid Ul Islam; Shakir Hussain Parrey; Imran Khan
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Can you resist the virtual temptations? Unveiling impulsive buying in metaverse retail

Tri Dang Quan; Garry Wei-Han Tan; Eugene Cheng-Xi Aw; Tat-Huei Cham; Sriparna Basu; Keng-Boon Ooi
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Unraveling the mechanism of social media application addiction among college students: the moderating role of self-regulation

Hao Zhang; Mengjie Dong; Xueting Zhang
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How social media marketing activities affect brand loyalty? Mediating role of brand experience

Sushant Kumar; Jung-Kuei Hsieh
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What makes viewers loyal toward streamers? A relationship building perspective and the gender difference

Yingxia Li; Norazlyn Kamal Basha; Siew Imm Ng; Qiaoling Lin
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E-commerce for a sustainable future: integrating trust, green supply chain management and online shopping satisfaction

Fazila Jalil; Jianhua Yang; Manaf Al-Okaily; Shafique Ur Rehman
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Social influencer spillover effects under cap-and-trade and carbon tax regulation: the choice between marketplace or reseller mode

Jie Wu; Nan Guo; Zhixin Chen; Xiang Ji
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Does consumer knowledge about sustainable-fashion impact intention-to-buy?

Jinghe Han; Arch George Woodside; Eunju Ko
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The impact of the collaborative consumption triangle on purchasing intentions within online food delivery platforms

Fei-Fei Cheng; Meng-Hsu Hsu; Chin-Shan Wu
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Paradoxical choice of Korean consumers: categorization effect, health halo and averaging bias

Eunsong Yim; Kwangmin Park
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Color congruence on Instagram: the role of flow and aesthetic experience

Pin Luarn; Chiao-Chieh Chen; Yu-Ping Chiu
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Research on mechanism of servant leadership on employees' customer-oriented deviance: the mediating role of psychological security and the moderating role of error management climate

Yi Zhang; Jingyi Zhao; Jian Qin
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Which aesthetics works, classical or expressive? How and when aesthetic appearance enhances green consumption

Lingling He; Miaochan Lin; Shichang Liang; Lixiao Geng; Zongshu Chen
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How names and shapes correspond to the nature of products: an evaluation of auspicious foods

Jong-Hyeong Kim; Hanqun Song
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The effect of organizational culture on territorial exclusivity in international marketing channels: a study of Japanese manufacturing exporters

Ryuta Ishii
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The impact of live background visual complexity on consumer purchase intention: an eye-tracking study

Xiaoli Tang; Xiaolin Li; Zefeng Hao
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Compensatory consumption of specialty agricultural products from an ELM theory perspective: joint effect of product attributes and social affordances

Lin Wang; Meng Zhao; Jiangli Zhang; Yufang Wang
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Effect of visualization of production process on consumers’ purchase intentions in farmer-assisted livestreaming

Jie Li; Zui Tao; Nadilai Aisihaer
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How social values gained from sharing travel experiences influence tourists’ satisfaction: moderated mediation effect of onsite mobile sharing behaviour

Jose Weng Chou Wong; Ivan Ka Wai Lai; Shan Wang
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Extended service strategy choice for competing manufacturers in agency retail platform considering consumer preferences

Bin Liu; Jing Sun; Zongsheng Huang
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How travel live streaming servicescape affects users' travel intention: evidence from structural equation model and fuzzy-set qualitative comparative analysis

Siyu Ji; Bo Pu; Wenyuan Sang
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Mediating effects of relationship marketing orientation and service quality orientation on policyholder retention in non-life insurance services

Tsu-Wei Yu
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Effects of app icon familiarity and authority on app icon image fit and usage intention: focusing on the moderating effects of app icon features and app type

Hao-Yue Bai; Yi-Wen Bao; Jung-Hee Kim
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Give me a human! How anthropomorphism and robot gender affect trust in financial robo-advisory services

Daria Plotkina; Hava Orkut; Meral Ahu Karageyim
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When do customers become your trusted allies: Unveiling pathways for enhanced citizenship in family-owned hotels

Syed Muhammad Ali Shahbaz Habib; Mahwish Sindhu; Irfan Saleem
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Examining the effects of fear of missing out on sustainable food consumption: a social identity perspective

Suruchi Singh; Shubhomoy Banerjee
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How to prompt brand love and eWOM intention? Exploring the role of brand interactivity, consumer involvement and consumer brand engagement

Siyu Gao; Bilin Shao
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Impact of customer engagement strategy on customer loyalty from the perspective of consumer well-being

Shaoqing Zhang; Sihong Zhang; Yuan Zhang
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