...Jiahui Xie; Xinyu Yao; Po-Lin Lai; Guanqiu Qi Purpose This study examines whether humanitarian social-media messaging by logistics service providers is associated with supportive consumer intentions in China through an emotion-response-support pathway. Design/methodology/approach Data were...

.... Originality/value This study is among the first to apply a DCE methodology to quantify consumer trade-offs across multi-attribute combinations within China's evolving sustainable fashion market. By uncovering five preference-based consumer segments, the analysis moves beyond the reductive “green versus non...

.../approach Using a randomized experimental vignette method, the research collected data from 240 managers in China's electronics sector, each presented with realistic supply chain scenarios. We used Multiple regression analyses to analyze data and test our hypotheses. Findings The findings indicate...

... Publishing Limited Licensed re-use rights only Consumer brand engagement Brand love Brand interactivity Social exchange theory Attribution theory China Consumer brand engagement (CBE) refers to the behavioral, cognitive, and emotional activities related to consumer–brand interactions...

...Clement S.F. Chow; Wing Chi Chow; Weng I. Leong; Shizhe Zheng Purpose Western manufacturers have often benefited from the Country-of-Origin (COO) effect when a product is launched into emerging markets. The authors examine if this still holds true in the China market. The authors believe...

.... Design/methodology/approach A self-administered online survey collected data from a convenience sample of 762 football fans from Brazil, China and Germany. Findings The PLS-SEM results support the S-O-R based model, indicating that football fan-loyalty behaviours are determined by fanship...

... Technostress FinTech usage intention Gen Z consumers Korea China Notwithstanding the lack of consensus on the definition and measurement of the construct, there is greater agreement in the academic community about CI playing a major role in influencing consumer acceptance of new products (Al-Jundi...

...Attila Endre Simay; Yuling Wei; Tamás Gyulavári; Jhanghiz Syahrivar; Piotr Gaczek; Ágnes Hofmeister-Tóth Purpose The recent advancements in smartphone technology and social media platforms have increased the popularity of artificial intelligence (AI) color cosmetics. Meanwhile, China...

...Shu-Ching Chen Purpose This study provides an insight into and a solution for the conflict among marketing channel members in China. It also examines the application of a Western channel conflict management (CM) model in China and suggests future research directions for CM of marketing channel...

... by a male CEO in China, the impact of entrepreneur's digital ratio on e-commerce adoption is empirically analyzed through a multivariate logistic model. Findings The results show that the second-to-fourth digit ratio (2D:4D), a reverse measurement of prenatal testosterone exposure, is negatively...

... innovation Green practices China China has accelerated its economic growth to fulfill the rising demand for products and services, particularly in the logistics sector. The logistics industry has grown rapidly. For example, in 2018, overall societal logistics revenue in China increased to 10.1...

...Hsiang-Lin Tang; Xuelin Liu; Qi Fu Purpose This study sets about assessing measurement invariance of the widely used CETSCALE in the context of an economically disadvantageous inland city in China. The 10-item CETSCALE (Shimp and Sharma 1987) was administered to a college-level student sample...

.... Design/methodology/approach The data were collected from 386 customers via an online survey in the context of Australian food retail franchise stores in China. Findings The findings indicate that COO origin is an important determinant of customer expectations including service quality, social value...

...Tingting Mo Purpose The transgenerational influence of inherited family capital on consumers' luxury consumption has been studied recently in the mature luxury market. However, little research explores this topic in the emerging luxury market. In China's Confucian culture, “family face” as part...

... in China. Study 2 employed a single-factor, two-condition (morally engaged vs control), between-subject design. Findings The findings reveal that the morally extended TPB framework is more applicable in predicting Chinese consumers' green purchase intentions than the original TPB model. Attitude plays...

... Growing female occupational and consumer power and shifting male employment from blue-collar to white-collar jobs have influenced media portrayals of masculinity. Social media marketing for luxury fashion brands demonstrates the prevalence and appeal of hybrid masculinities in China. Although social...

...Tony Yan; Michael R. Hyman Purpose Studies on cross-culture marketing often focus on either localization or globalization strategies. Based on data from pre-communist China (1912–1949), product hybridization – defined as a process or strategy that generates symbols, designs, behaviors and cultural...

... effects of brand image and customer trust on the relationship between CSR and customer behavioural loyalty are also considered. Design/methodology/approach In total, 298 valid responses to questionnaire surveys were collected from a convenience sample in China in 2017. A structural equation model...

... the effect of relational capital on three dimensions of collaboration and radical and incremental innovation. Design/methodology/approach The paper has a quantitative approach. The authors conducted the survey to collect the data from 225 suppliers in the Hunan province of China. The proposed model...

... 2019 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only China Consumer behaviour Satisfaction Repurchase intention Brand leadership Online shopping website The digital development has changed the way consumers behave. According...