... attributes and e-retail logistics reliability. Design/methodology/approach Drawing on the Technology Acceptance Model, user-generated content is conceptualised as a multidimensional construct comprising information quality, interaction and creator reputation. Survey data from 372 Vietnamese Gen Z...

... 23 01 2024 05 04 2024 08 06 2024 09 06 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only MSMEs performance Social media marketing Technology acceptance model Unified theory of acceptance and use of technology...

...Zi Juan Lai; Mei Kei Leong; Kim Leng Khoo; Sarabjit Kaur Sidhu Purpose This study is among the first to integrate the technology acceptance model (TAM) and value-based adoption model (VAM) in the context of augmented reality (AR) shopping. It assesses how consumers' rational (TAM) and emotional...

...Heather Markham Kim; Jungsun (Sunny) Kim; Kyuhyeon Joo; Jinsoo Hwang Purpose This study investigated the impacts of the technology acceptance model (TAM) determinants and image congruence on attitude and, in turn, behavioral intentions. In addition, the differences between the US and Korean...

... trust and reduce perceived risks through technological upgrades and security measures. Originality/value Based on the Social Impact Theory and Technology Acceptance Model (TAM), this study is an empirical attempt to explore the impact of family factors on the intention to use SHs, expanding...

...Jingjing Xing; Jun Zhang; Xue Wang Purpose This study investigates how food safety trust works as a critical moderator in the Chinese online fresh agricultural market based on an extended technology acceptance model. Design/methodology/approach The authors propose a research model...

... users on the site. Design/methodology/approach The theoretical basis of Technology Acceptance Model (TAM) was utilized. An online survey of 46 questions and 190 responses of Chinese consumers between the ages of 18 and 23 was conducted. PROCESS and a linear regression were used to analyze...

...Doyeon Won; Weisheng Chiu; Hyun Byun Purpose The current study extends the technology acceptance model (TAM) and information system success model (ISSM) to the context of branded sport applications. Specifically, the study examined the influences of app system success dimensions and TAM...

...Weisheng Chiu; Heetae Cho Purpose The purpose of this study is to examine individuals' decisions to use health and fitness apps by applying the extended technology readiness and acceptance model (TRAM), which combines technology readiness (TR), the technology acceptance model (TAM) and perceived...

...Mishal Naqvi; Shan Li; Yushi Jiang; Muhammad Hasnain Abbas Naqvi Purpose The purpose of this paper is to investigate the impact of the technology acceptance model, privacy concerns and demographic factors on intention to use (ITU) social networking sites (SNSs). Design/methodology/approach...

...Tanikan Pipitwanichakarn; Nittaya Wongtada Purpose The purpose of this paper is to investigate the role of trust and perceived enjoyment in the technology acceptance model by distinguishing distinct stages of adoption among street vendors (initial and advanced adoption stage). Design...

... of 6.19 percent for the last two decades. To tap the growing online market of Vietnam, the purpose of this paper is to draw on adoption theory and the technology acceptance model to investigate the interrelationships among consumer perceptions of web design, reliability, privacy and customer service...

.... Vietnam Technology acceptance model Theory of reasoned action Transitional economies Consumer intention Credit card adoption Economic growth and higher relative levels of income in Asia-Pacific emerging markets have led to an increase in the banked population and growth of non-cash payment...

...Hongwei “Chris” Yang; Hui Liu; Liuning Zhou Purpose The purpose of this paper is to integrate the Theory of Planned Behavior (TPB), Technology Acceptance Model (TAM) and Palka et al.'s model to predict young Chinese consumers' mobile viral attitudes, intents and behavior. Design...