Issues

Marketing is not dead: a response to “Elegy on the death of marketing”

Patrick McCole
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Service elimination decision‐making: The identification of financial services as candidates for elimination

Paraskevas C. Argouslidis; Fiona McLean
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The use of customer language in international marketing communication in the Scottish food and drink industry

Rita Marcella; Sylvie Davies
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How “ready” are customers for mass customisation? An exploratory investigation

Ahmet Bardakci; Jeryl Whitelock
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Will agencies ever “get” (or understand) IMC?

Philip J. Kitchen; Don E. Schultz; Ilchul Kim; Dongsub Han; Tao Li
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An evaluation of external factors in the decision of UK industrial firms to enter a new non‐domestic market: an exploratory study

Jeryl Whitelock; David Jobber
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Capabilities for strategic flexibility: a cognitive content framework

Ian A. Combe; Gordon E. Greenley
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Managing a firm's behavior through market orientation development: some empirical findings

Spiros P. Gounaris; George J. Avlonitis; Paulina Papastathopoulou
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Factors predicting the effectiveness of celebrity endorsement advertisements

David H. Silvera; Benedikte Austad
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Attributions on dissatisfying service encounters: A cross‐cultural comparison between Canadian and PRC consumers

Patrick S. Poon; Michael K. Hui; Kevin Au
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Retail sales explanations: resolving unsatisfactory sales encounters

Jarrad Dunning; Aron O'Cass; Anthony Pecotich
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Retailing in the voluntary sector: the role of the Scottish food co‐operatives

Paul Freathy; Caroline Hare
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Service quality and customer retention: building long‐term relationships

Karin A. Venetis; Pervez N. Ghauri
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Book Review

Marketing ROI: The Path to Campaign, Customer, and Corporate Profitability

Shichun Xu
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