Issues

Special Issue: Brand management. Guest Editors: Leslie de Chernatony, George Christodoulides, Stuart Roper, Temi Abimbola

Alternative perspectives on marketing and the place brand

Dominic Medway; Gary Warnaby
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Consumer perceptions of brand architecture in financial services

James F. Devlin; Sally McKechnie
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Children's use of brand symbolism: A consumer culture theory approach

Agnes Nairn; Christine Griffin; Patricia Gaya Wicks
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Principles of corporate rebranding

Bill Merrilees; Dale Miller
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Provenance associations as core values of place umbrella brands: A framework of characteristics

Nina M. Iversen; Leif E. Hem
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Who's who in brand communities – and why?

Hans Ouwersloot; Gaby Odekerken‐Schröder
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Undesired self‐image congruence in a low‐involvement product context

Michael Bosnjak; Nina Rudolph
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Desired and perceived identities of fashion retailers

Ranis Cheng; Tony Hines; Ian Grime
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Positive and negative brand beliefs and brand defection/uptake

Maxwell Winchester; Jenni Romaniuk; Svetlana Bogomolova
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Employer branding and its influence on managers

Gary Davies
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The attractiveness and connectedness of ruthless brands: the role of trust

John Power; Susan Whelan; Gary Davies
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Guest editorial

Guest editorial

Leslie de Chernatony; George Christodoulides; Stuart Roper; Temi Abimbola
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