..., it adopts a contingency-based approach to examine how specific moderators influence the bundling–performance relationship. Prior research has yielded mixed findings, suggesting that this relationship may depend on the bundling strategy and product characteristics. Finally, the study investigates whether...

... relationships with stakeholders will improve many vendor firm and customer outcomes, including performance. Originality/value Integrating findings from the literature, the authors propose a conceptual framework to encompass the entire diversity of idiosyncratic interactions as well as long-term...

... of blame in performance- versus values-related brand crisis. Do consumers assign different levels of blame to values- versus performance-related brand crises? Design/methodology/approach The authors conducted three experimental studies, plus one pilot study, with American, British and Australian...

... phenomenon. When a consumer has an active goal, a product touched by goal-congruent sources leads to positive product evaluation and enhances consumer performance when the product is used. Design/methodology/approach This research conducted five experimental studies in online and offline retail settings...

...Henry F.L. Chung; Zhujun Ding; Xufei Ma Purpose The purpose of this paper is to integrate the resource-based view (RBV) with organisational learning theory by investigating the role of the RBV mechanism in the preceding performance-current performance linkage. The authors further examine the role...

... information management capability are related to market performance. Originality/value Through the examination of main and moderating relationships, this paper demonstrates that marketing strategy implementation speed and market information management capability are key integration mechanisms...

... that “classification gaps” have a negative effect on the performance of products and that these effects play a role in different stages of consumers’ decision process. Design/methodology/approach The data collection consisted of three comprehensive parts covering production and consumption in the music festival...

...Xinming He; Zhibin Lin; Yingqi Wei Purpose This paper aims to provide a transaction cost analysis (TCA) perspective to exporting firms' selection of foreign markets and the performance consequences of this international market selection (IMS) decision. This paper proposes a conceptual framework...

...Kevin Voss; Mayoor Mohan Purpose The purpose of the this paper is to correct a deficiency in the published literature by examining the share price performance of firms that own high-value brands in uptrending, downtrending and sideways markets. Design/methodology/approach The authors examined...

... performance. However, the exact opposite often occurs. Design/methodology/approach – This paper develops an integrative conceptual model of franchisor governance of its franchisees. This model is tested empirically with data collected from 197 Australian franchisees. Findings – Under strong...

...Marta Fernández Olmos; Isabel Díez-Vial Purpose – The purpose of this paper is to examine the effect of the chosen specific internationalization pathway on the relationship between internationalization and firm performance. Design/methodology/approach – This paper analyses...

...Jessica J. Hoppner; David A. Griffith; ChangSeob Yeo Purpose – The purpose of this study, drawing from exchange theory, is to examine how the intertwined relationships between power, justice and relative dependence influence relationship performance in buyer – seller relationships. Design...

...Keith Dinnie Grahame   Dowling . Creating Corporate Reputations: Identity, Image and Performance . 2001 : Oxford University Press , ISBN: 19‐924163‐5 © MCB UP Limited 2003 --> Corporate image Performance Marketing Grahame Dowling is Professor of Marketing...

...Aron O'Cass; Craig Julian This study examines the impact of specific firm characteristics, environmental characteristics and marketing mix strategy on export marketing performance. Data were gathered via a mail survey of firms engaged in exporting. The results indicate that firm characteristics...

..., participative, supportive, and directive leadership styles may be effective in eliciting channel partners to exert higher levels of motivation, which, in turn, may be associated with higher levels of performance. The linkages among leadership styles, motivation, and performance are empirically examined on data...

... is available, and to determine the relative importance of these to uncover factors that are crucial for successful Web sites. Measures performance of Web sites in terms of the number of visitors and the managerial satisfaction with the site. The results indicate that both performance indicators refer...

...Artur Baldauf; David W. Cravens Salesperson behavior performance is conceptualized as a predictor of outcome performance and sales organization effectiveness. The research considers the effects of salesperson capabilities, industrial/consumer products, and industry growth moderators on salesperson...

... and to what extent managers understand and make use of the exemplar concept of “market orientation”. The reported findings indicate that managers’ understanding and use of the concept of market orientation, in their goal‐directed effort to perform, are influenced by the actual context in which...

...Sergio Román; Salvador Ruiz; José Luis Munuera This study examines the effects of sales training on sales force performance and customer orientation in the context of small and medium‐sized companies (SMEs). The results give empirical evidence of the importance of sales training investment...

... performance. Although it is acknowledged that market orientation and performance are likely correlated, this paper directs attention to what may lie beneath the relationship. From both conceptual and empirical perspectives, it is argued that future research should focus on the mechanisms by which market...